- Lead Digital Marketing Program. Oversee and execute the digital marketing strategy for the Trump Hotels portfolio.- Analyze and compile comprehensive analytics reports using various tools, providing actionable insights to leadership.- Tag Management: Manage Google Tag Manager, identify and resolve reporting and tracking issues to ensure data accuracy.- Maintain the integrity of conversion tracking data for accurate performance measurement.- Provide strategic recommendations to optimize paid search campaigns, focusing on best practices and ROI.- Develop, structure, and optimize global media campaigns aligned with ROAS and target KPIs.- Manage agency partnerships for SEO, paid media, paid search, and social media as needed.- Identify and execute on strategic marketing initiatives based on data-driven insights.- Develop and implement social media content strategies for property and brand accounts, ensuring consistent engagement.