Build long-range customer strategic roadmaps for dairy and complete nutrition portfolio at Walmart, Kroger, Target, Albertson’s, Publix, and Ahold Delhaize. Lead line review strategy, planning, and story development. Liaise with Fairlife Sales Teams and Coca-Cola North America partners to design compelling sell stories and value propositions to unlock additional category and portfolio growth across the managed chain universe.

Lead Tenth and Blake's Craft & Import Category Management and Solutions development efforts across the MillerCoors enterprise.Distill beer drinker learning into actionable insights that deliver impactful category solutions for off-premise and on-premise channels and customers.Created new, intrinsic-based selling process that re-defined our selling approach for Craft & Import beers, and led to a record level of new item authorizations at several large national and regional customers.

Drove Tenth and Blake annual planning and activation with Kroger, Meijer, HyVee, Binny’s, and Schnucks. Led brand and sales teams in the development of channel strategy for the Great Lakes Region. Built custom solutions for select strategic customers. **Grew total portfolio sales +17% in strategic customers

Drive multi-cultural commercial planning and activation for Off- and On-premise trade formats. Develop merchandising programming and solutions that drive increased consumer resonance and shopper conversion. •Crafted multi-cultural channel and shopper strategy for +$600M national multicultural business.•Accelerated learning and organizational alignment through establishment of national linkage between multicultural field marketing managers and brand teams that grew portfolio sales in targeted accounts by +3 pts vs. rest of market. •Authored commercial plan for Smirnoff Master of the Mix that grew total Smirnoff sales by +12% nationally in AfAm accounts. •Pioneered Latino shopper platform that increased conversion by +45%.

Led 10-person broker sales teams across states to deliver targeted financial objectives. Owned P & L, planning, and commercial activation for combined $90 million dollar spirits businesses. •Flawlessly executed sales and marketing plans that led to 100% delivery of sales and profit plan in both markets. •Crafted annual operating plan with HyVee-focused shopper marketing programs which yielded +12% sales growth for two consecutive years in Iowa.•Won 2 Golden Bar Awards for sales excellence in 2006 and 2007

Created shopper-focused programs to drive incremental volume for key customers and heightened equity for Pepsi brand trademarks. Built system alignment and plans to support national brand innovations and marketing strategies in North Dakota, South Dakota, Iowa, Minnesota Missouri, and Kansas. •Partnered with Visa to build 2 million case back-to-school themed shopper marketing program that grew the diet and non-carbonated portfolio sales volume by +17%. •Leveraged NFL property to create fall football promotion that delivered 900,000 cases and +11% sales lift vs. prior year