Marvin Emilien Email & Phone Number

Tennessee, United States

Execute events to enhance the brand awareness of products. Conduct surveys to gain insight on customer purchase habits. Used survey information to design programs to drive sales. Introduce new products to distributors and retailers.

Greater Memphis Area

Oversee internal and external communications, program development, execution, and support for sales and programming departments. Responsible for the planning & execution of events for four radio stations including all appearances, radio remotes, live broadcasts, contests, etc. Lead regular strategic marketing meetings with Sales and Marketing to forecast goals for promotional calendar. Responsible for onboarding promotional staff across all stations.

Tennessee

As sales and marketing consultant for Birthday Cake Wines, help distributors achieve distribution goals and deliver innovative strategies and solutions to retailers. Conduct sampling events, education and market penetration events.

Memphis, Tn

Delivered prospective clients to purchase Diageo products. Identify and create additional sales strategies to capitalize on market opportunities and drive incremental sales. Build strong relationships with customer base, distributor sales force, and Diageo TN Team. Advance Diageo trade execution across account base by continually improving our menu share, floor display locations, category management, share of window signs and feature advertising, and on premise visibility

Memphis, Tn

Represented Diageo products in Memphis Market. Created events featuring liquor brands. Conducted sampling events at liquor stores in Memphis and surrounding cities (Arlington, Millington, and Jackson).• Sponsored events to brand Diageo products, leading to higher sales through higher brand recognition and introduction to new demographics.• Met with venues, encouraging stocking of Diageo products, increasing purchases of Diageo products and venues had higher revenues through liquor sales.• Supervised Diageo Brand Ambassadors in Memphis, ensuring each properly represented Diageo brands and influenced customers to increase Diageo purchases.• Responsible for the selling, development and implementation of brand awareness campaigns. Supervise Diageo Memphis Promotions Team.

Memphis, Tn

Led Marketing Department’s creation of radio station’s on air image and brand to life to both its clients and listeners. Planned, organized, and executed all on site radio station events, appearances, and shows. Acted as liaison between Programming and Sales Departments and between clients and listeners. Developed and executed non spot events for stations. Produced on air broadcasts of Memphis Grizzlies games.• Marketed WRBO, resulting in station becoming #1 radio station in 35 – 54 demographics.• Planned and executed major radio station events including WRBO’s Ultimate Family Reunion with an attendance of over 5000 people, leading to increased event revenue of 20%.• Led weekly Marketing Meetings with Sales Managers and Program Directors, guaranteeing stronger more informed team.• Supervised promotional staff for all stations, including recruitment, hiring, training, and overall maintenance of staff and interns, developing knowledgeable and motivated team in Memphis market.• Managed marketing / promotions budgets for 2 radio stations, keeping Marketing Department under annual budget as well as event budgets.• Oversaw all on air contesting including keeping inventory of prizes, scheduling giveaways and fulfillment, improving jocks on air presentation and preventing loss of giveaways.• Maintained fleet of promotional vehicles and ensured each received proper inspections and repairs, confirming vehicles were in proper condition to get to appearances on time and function correctly.• Created ad campaigns utilizing TV, newspaper and outdoor, increasing brand recognition for stations and higher listenership.• Maintained e-mail database, station’s website and Social Media including Facebook and Twitter, growing station’s presence on Social Media and connecting more with listeners.• Increased stations’ involvement with charities by engaging and working with local, community and school organizations.

Tallahassee, Fl

Organize, create and supervise all appearances, events and promotions for five radio stations with formats ranging from Classic Rock, Sports, AC, Urban AC, and Urban Mainstream.

New York, Ny

• Work along with Marketing and Promotion Directors of three Major Market radio stations (WQCD – Smooth Jazz; WQHT – CHR Urban; WRKS –Urban AC) in various duties including developing and executing promotional/sales events and enhancing the image of the stations.• Write and send out e-mails to database of listeners from three stations. Also responsible for the maintenance of the database as well as web forms. • Assist Sales Department with promotional concepts and fulfilling clients’ needs.• Handle trade agreements with various local newspapers and other media outlets.• Write on air copy for various clients for live and recorded spots.• Create ad campaigns for the purpose of increasing ratings.• Order and maintain supply of office stationary and supplies.