Marvin Lagasca Email & Phone Number

Makati, National Capital Region, Philippines

Makati City

• Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients• Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services• Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials• Creates detailed reports with research findings and analysis to inform marketing strategies• Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies• Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals• Helps come up with new product and service offerings to increase shares in new or existing markets• Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service• Works within the client's budget to produce effective promotional materials and advertising opportunities• Tracks sales and feedback and adjusts marketing strategies as necessary• Establishes marketing tracking methods to help each client evaluate performance over timeACCOMPLISHMENTS AND OUTCOMES: Consistently achieved quarterly sales goals of 39Million YTD in combined revenue for Sales. Grew and contribute nationwide market revenue by 30% while growing the group segment by 10%  Achieved 1st half and 2nd half Performance for outstanding result. Established excellent relationship with the different companies under my supervision.

Las Pinas City

Direct all operational aspects including distribution operations, customer service, human resources, administration and sales• Assess local market conditions and identify current and prospective sales opportunities• Develop forecasts, financial objectives and business plans• Meet goals and metrics• Manage budget and allocate funds appropriately• Bring out the best of branch’s personnel by providing training, coaching, development and motivation• Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities• Share knowledge with other branches and headquarters on effective practices, competitive Intelligence, business opportunities and needs• Address customer and employee satisfaction issues promptly• Adhere to high ethical standards, and comply with all regulations/applicable laws• Network to improve the presence and reputation of the branch and company• Stay abreast of competing markets and provide reports on market movement and penetration.ACCOMPLISHMENTS AND OUTCOMES: Managed and responsible branch Sales Achievement 10% YTD to 100%YTD 200% Sales Growth versus previous Fiscal Year Target in 5yrs Managed activities engaging in collecting overdue payments for financing accounts. Implement and trained the “CARES” customer centric program.