Marvin Mahadharma Muditajaya

Marvin Mahadharma Muditajaya Email and Phone Number

Head of Telkomsel tSurvey | Co-founder of MSIGHT (Mobile Consumer Insight) | General Management @ Telkomsel
indonesia
Marvin Mahadharma Muditajaya's Location
Jakarta, Jakarta, Indonesia, Indonesia
Marvin Mahadharma Muditajaya's Contact Details

Marvin Mahadharma Muditajaya personal email

About Marvin Mahadharma Muditajaya

I am a business development and marketing professional with 13 years of experience and solid background in consumer insight. Usually I am empowered by my employers to establish a new business. My mission is building data-driven culture in Indonesia. I previously worked at globally acclaimed Synovate (now Ipsos) and Nielsen, advising industry leaders ranging from advertising, technology, financial services, consumer goods, automotive, and retail. In midst of big data explosion, I co-founded the first telco-based consumer insight business in Indonesia, Telkomsel MSIGHT (Mobile Consumer Insight), and led the client engagement team help clients transform their business through the use of Telkomsel big data insight. Some use cases include (1) targeted digital advertising, (2) market research (Out-of-home audience measurement, competitive insights, travelers insights), and (3) risk management (credit risk profiling, fraud prevention, etc.). At the present, with my team at Telkomsel tSurvey, we are working out our dream to empower Indonesians do research with ease, quality, and speed, advancing the country to become a better nation.

Marvin Mahadharma Muditajaya's Current Company Details
Telkomsel

Telkomsel

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Head of Telkomsel tSurvey | Co-founder of MSIGHT (Mobile Consumer Insight) | General Management
indonesia
Website:
telkomsel.com
Employees:
10270
Marvin Mahadharma Muditajaya Work Experience Details
  • Telkomsel
    Head Of Tsurvey
    Telkomsel Jan 2022 - Present
    Jakarta, Indonesia
  • Telkomsel
    Head Of Digital Advertising Audience Segment
    Telkomsel Jan 2022 - Feb 2023
    Jakarta, Indonesia
    Lead end-to-end streams comprising of commercial, product, data science, and operations to develop the largest high-quality audience to support digital advertising in Indonesia.
  • Telkomsel
    Head Of Data Solutions Business Development For Consumer Insight And Digital Advertising
    Telkomsel Jan 2021 - Feb 2023
    Jakarta, Indonesia
  • Telkomsel
    Head Of Data Solutions Business Development For Digital Advertising
    Telkomsel Sep 2019 - Jan 2021
  • Telkomsel
    Head Of Marketing & Sales - Telkomsel Msight
    Telkomsel Jun 2014 - Sep 2019
    Greater Jakarta Area, Indonesia
    Manage commercial aspects of MSIGHT (Mobile Consumer Insight), Telkomsel's masterpiece solution for consumer insight. MSIGHT supports digital advertising through audience profiling that enables for effective ad targeting and help businesses understand their consumers through big data insight. Milestones: 1. Successfully launched Telkomsel MSIGHT, the first and only mobile operator insights in Indonesia 2. Honorary Mention for outstanding achievement in developing markets from Market Research in Mobile World (MRMW), 3. Telkomsel Great Innovation Award 2016 for Best New Idea for Business with "Telkomsel MSIGHT SkyView", audience planning tool that enables planners to measure detailed audience reach based on specific location and profiles. 4. Telkomsel Great Innovation Award 2017 for Best New Idea for Business with "Fleet Management and Analytics", a data-driven fleet operations optimization solution 5. Multi-award winning digital advertising campaigns at Mobile Marketing Association (MMA) 20166. Multi-award winning digital advertising campaigns at MMA Indonesia 2017 7. Silver Award for Innovation Category ("MSIGHT OOH Audience Measurement") at MMA Indonesia 2017 8. Gold winner for Messaging Category ("Telco Credit Score") at MMA Indonesia Award 20189. Bronze winner for Lead Generation Category ("Telco Credit Score") at MMA Indonesia Award 201810. Bronze winner for Messaging Category ("Telco Credit Score") at MMA APAC Award 2018telkomsel.com/en/mybusiness/telkomsel-msight
  • Tsurvey.Id By Telkomsel
    Head Of Tsurvey
    Tsurvey.Id By Telkomsel Jan 2022 - Present
    Jakarta, Indonesia
    Privileged to lead entire squad comprising of commercial, marketing, product, data science, and operations for Telkomsel tSurvey, the largest integrated online survey platform in Indonesia.
  • Nielsen
    Senior Marketing Specialist For Ad Solutions, Radio Audience, And New Media Initiatives
    Nielsen Jan 2013 - Jun 2014
    Greater Jakarta Area, Indonesia
    I led marketing and sales of Nielsen Media’s products: Ad Solutions, Radio Audience Measurement, and New Media Initiatives. My main role was working across Nielsen’s Industry Groups to help client better reach consumers and drive impact of advertisements. Expanded roles were leading learning and development for Nielsen Media division.Milestones: - Grew 17 times of individual year-on-year sales by bringing new accounts from Print, Radio, Agencies, and local Financial Industry giants- Co-facilitated workshop for Indonesian TV Executives in 2013
  • Nielsen
    Senior Account Manager - Media Industry
    Nielsen Mar 2012 - Dec 2012
    Greater Jakarta Area, Indonesia
    I managed account for media industry clients. My main role was helping clients answer business needs using Nielsen’s wealth of products. Expanded role was leading learning and development for Nielsen Media division. Milestones: Successfully implemented knowledge sharing session for Nielsen Media division
  • Nielsen
    Client Service - Consumer Research
    Nielsen Feb 2011 - Jan 2012
    Greater Jakarta Area, Indonesia
    I worked with clients to conduct custom research projects. Activities involved include questionnaire design, project coordination, data analysis, and reporting.Milestones: Successfully executed the first ever Nielsen Smartphone Insights study, the most comprehensive study on smartphone users
  • Synovate
    Consumer Researcher
    Synovate Jul 2010 - Feb 2011
    Greater Jakarta Area, Indonesia
    I assisted my managers in conducting custom research projects. Activities involved include: questionnaire design, project coordination, and reporting.
  • Synovate
    Assistant Researcher
    Synovate Nov 2009 - Jul 2010
    Greater Jakarta Area, Indonesia
    I assisted my managers in conducting custom research projects. Activities involved include: questionnaire editing, project coordination, and charting.Milestones:- Handled various types of projects with minimum supervision- Performed beyond Assistant Researcher's responsibilities- Promoted to Researcher position more quickly than fellow Assistant Researchers
  • Atma Jaya Catholic University Of Indonesia
    Information And Promotion Team
    Atma Jaya Catholic University Of Indonesia Sep 2008 - Sep 2009
    Greater Jakarta Area, Indonesia
    A one-year part-time job to promote Atma Jaya to high school students at campus, high schools, or education fairs. Milestones: Awarded Most Favorite Stand at 2009 Canisius Education Fair

Marvin Mahadharma Muditajaya Skills

Market Research Marketing Research Consumer Insight Brand Equity Strategy Consumer Behaviour Advertising Research Media Research Marketing Management Marketing Strategy Telecommunications Analysis Mystery Shopping Segmentation Advertising Data Analysis Fmcg Quantitative Research Management Market Analysis Knowledge Management Social Media Measurement Market Intelligence Competitive Analysis Competitive Intelligence Analytics Brand Management Customer Satisfaction Questionnaire Design Audience Measurement Customer Insight Big Data Analytics Big Data Media Planning Brand Health Tracking Primary Research Secondary Research Focus Groups Consumer Behavior Business Development B2b Marketing Sales Management Marketing Digital Marketing Mobile Marketing Talent Acquisition

Marvin Mahadharma Muditajaya Education Details

Frequently Asked Questions about Marvin Mahadharma Muditajaya

What company does Marvin Mahadharma Muditajaya work for?

Marvin Mahadharma Muditajaya works for Telkomsel

What is Marvin Mahadharma Muditajaya's role at the current company?

Marvin Mahadharma Muditajaya's current role is Head of Telkomsel tSurvey | Co-founder of MSIGHT (Mobile Consumer Insight) | General Management.

What is Marvin Mahadharma Muditajaya's email address?

Marvin Mahadharma Muditajaya's email address is ma****@****ail.com

What schools did Marvin Mahadharma Muditajaya attend?

Marvin Mahadharma Muditajaya attended Universitas Indonesia (Ui), Universitas Katolik Indonesia Atma Jaya.

What are some of Marvin Mahadharma Muditajaya's interests?

Marvin Mahadharma Muditajaya has interest in Human Resources Management, Knowledge Management, Economic Empowerment, Marketing, Social Networking, Education, Environment, Strategic Management, Organizational Psychology, Learning And Development.

What skills is Marvin Mahadharma Muditajaya known for?

Marvin Mahadharma Muditajaya has skills like Market Research, Marketing Research, Consumer Insight, Brand Equity, Strategy, Consumer Behaviour, Advertising Research, Media Research, Marketing Management, Marketing Strategy, Telecommunications, Analysis.

Who are Marvin Mahadharma Muditajaya's colleagues?

Marvin Mahadharma Muditajaya's colleagues are Samsul Hamam Bakri, Alexander Octavianus, Bayu Septiyanto, Hanggoro -, Edwin Junetra, Sihol Sarumpaet, Noer Azizah Rosita Dewi.

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