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Marketing communication executive with corporate and agency experience in global organizations. B2B and B2C expertise in high net worth wealth management, high tech, airlines, hospitality, and consumer packaged goods. Consistent success generating profitable revenue through integrated marketing programs involving advertising, direct mail and social media, database creation and segmentation, public relations, and live events. Significant financial and operational experience. Unique skills include:• Helping companies adopt latest digital and database techniques to optimize the effectiveness of lead generation campaigns and continually evaluate return on investment.• Identifying key messages for branding, PR, change management and internal communications and executing in long-term campaigns.• Effective operating manager with a good track record in selecting, training, and motivating staff; repeated success in delivering budget targets. • Entrepreneurial, quick learning approach has led to leadership of numerous new ventures including several which were global in scope.Specialties: Corporate/Product Positioning, Integrated Marketing Programs, Crisis Communication, Industry Analyst Relations, and Live Event Marketing.
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PresidentHornbeam Trust Nov 2003 - PresentChicagoPrivate investment company
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Vice-Chair, Board Of TrusteesFrancis W. Parker School Jun 2020 - PresentChicago, Illinois, United StatesDevelopment Committee Co-chair -
Board MemberMarksmen, Inc. Jan 2002 - Present -
Managing Director, Marketing And StrategyFamily Office Exchange Jun 2010 - Jun 2018Greater Chicago AreaFOX is a global professional networking and educational organization for wealthy families and their advisors with 500 members. I established strategy, communication, and marketing programs. Used a digital content strategy supported by an integrated website, CRM, and automated email marketing system to attract and qualify prospective members and event attendees. Substantially increased membership and event attendance. Managed five staff members. -
Board MemberWindy City Media Llc 2000 - 2018 -
Sr. Vp, Marketing CommunicationComscore, Inc. May 2007 - Feb 2009Chicago, Illinois, United StatesThe leading global digital media information provider for major corporations requiring consumer behavior insight to drive successful marketing, sales and trading strategies. $120MM in annual revenue. IPO in June 2007. Led marketing group responsible for generating awareness and building the company’s reputation as a leader strictly through earned media using PR, analyst comments, speaking engagements, web presence and trade shows. -
Vp, Corporate CommunicationsOcé North America Sep 1999 - Dec 2006Chicago, Illinois, United StatesManaged North American advertising, public relations, e-commerce, analyst relations, showrooms, trade shows, meeting planning, and incentive travel for the $3.7B global provider of digital printers and workflow software competing against Xerox, IBM, and HP. Also responsible for internal communication and change management program for ERP implementation. Managed a department of nine professionals. -
PresidentPitzel & Pollack Advertising Jul 1993 - Aug 1999Founder and chief executive of Pitzel & Pollack, $12 MM marketing communication agency created to promote American Trans Air. Client list grew to include Vanguard Airlines, Air South, Subaru of America, MTI Vacations, Ameritech, Discovery Zone, Ambassadair Travel Club, and ATA Vacations. Sold to Grant/Jacoby in 1996. Post merger, assumed responsibility for agency-wide strategy development, interactive activities, and management of the ATA, Boise Cascade Office Products, Stein Roe & Farnham, Favorite Brands, and Fort James accounts. Reported to President; supervised staff of five.
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Director, AdvertisingHyatt Hotels Apr 1992 - Jun 1993 -
Director, Marketing Programs & AdvMidway Airlines Incorporated Feb 1989 - Feb 1992 -
Associate International Finance Director, Account SupervisorLeo Burnett Company Oct 1973 - Dec 1989Greater Chicago AreaRose through the Client Service training program and ultimately became a leader in the International network. Clients served: Procter & Gamble, M&M/Mars, Nestle, Pillsbury, Beatrice Foods, and Kentucky Fried Chicken.
Marvin Pollack Skills
Marvin Pollack Education Details
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Economics -
Private Wealth Management -
New Trier East H. S.
Frequently Asked Questions about Marvin Pollack
What company does Marvin Pollack work for?
Marvin Pollack works for Francis W. Parker School
What is Marvin Pollack's role at the current company?
Marvin Pollack's current role is Entrepreneur and board member.
What is Marvin Pollack's email address?
Marvin Pollack's email address is mp****@****men.com
What is Marvin Pollack's direct phone number?
Marvin Pollack's direct phone number is +177332*****
What schools did Marvin Pollack attend?
Marvin Pollack attended Princeton University, The University Of Chicago, Stanford University Graduate School Of Business, New Trier East H. S..
What skills is Marvin Pollack known for?
Marvin Pollack has skills like Integrated Marketing, Strategy, Marketing Communications, Marketing, Lead Generation, Strategic Planning, Advertising, Marketing Strategy, Management, Leadership, Social Media, Entrepreneurship.
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