I am a Managing Partner at VAST ltd, a leading company in Lebanon that provides high-quality equipment and solutions for retail and industrial clients in the supermarket and cold store industry. With over 11 years of experience in this field, I have developed core competencies in business strategy, negotiation, and team leadership, as well as a deep knowledge of refrigeration display cabinets, display shelves, trolleys, warehouse racking and shelving, and walk-in and drive-in cold stores.My mission is to deliver innovative, efficient, and sustainable solutions that meet the needs and expectations of our customers. I have established local distribution partnerships with more than 20 of the highest range of suppliers in the field, such as Danfoss, Carel, Bitzer, Dorin, Schnaider, and ABB. I have also successfully completed multiple projects for key accounts, such as Carrefour, Spinneys, and Alfa, achieving high customer satisfaction and retention rates. I am passionate about creating value for our stakeholders and contributing to the growth and development of the industry.