- Research: Conduct thorough research on topics relevant to the target audience and industry.- Ideation: Brainstorm and develop creative concepts for content pieces.- Writing: Produce high-quality written content, such as blog posts, articles, scripts, social media posts, etc..- Editing: Review and edit content for clarity, accuracy, and consistency.- Formatting: Ensure content is properly formatted and adheres to style guides.- Publishing: Publish content on relevant platforms, such as websites, blogs, or social media channels.- Optimization: Optimize content for search engines (SEO) to improve visibility.- Promotion: Promote content through social media, email marketing, or other channels.- Analytics: Monitor content performance and analyze metrics to measure effectiveness.- Coordination: Collaborate with other team members, such as designers, project managers, and account managers.- Feedback: Incorporate feedback from stakeholders to improve content quality.- Adaptability: Be flexible and adaptable to changing project requirements.- Industry trends: Keep up-to-date with industry trends, news, and best practices.- Tools and technologies: Learn and use relevant tools and technologies for content creation and distribution.- Creating and editing videos or podcasts.- Managing content calendars and schedules.- Developing content strategies and plans.

1. Create content for Sprints channels with a deep understanding of all products and services.2. Conduct research about industry-related topics & come up with timely content plans.3. Content marketing & the target audience of each channel.4. Identify customers’ needs and recommend new topics.5. Manage & distributing marketing content over multiple channels such as social media & website.6. Write highly engaging promotional or introductory video scripts.7. Edit and proofread written pieces before publication.8. Come up with scripted replies to social media learners' queries.9. Assist in the creative process of coming up with new campaign ideas.10. Ability to compose services selling descriptions.11. Measure the success of each content output through each channel’s KPIs or tools.

1. Managed Brainstorming sessions to come up withcreatives for Digital Ads campaigns.2. Created Monthly Calendars for various brands.3. Assisted in preparing pitches for prospect clients.4. Wrote digital ads in different formats.5. Supervised junior creatives to ensure a smoothwork flow.

1. Creating Social Calendars.2. Running Engagement Ads, and daily Monitoring for ads performance.3.overseeing community management team.4. Content Plans Preparations.5. Weekly Social Media Listening Reporting using Meltwater.6. Crisis Management.7. Reporting and Analysis on Engagement and performance.

Worked on an Application called Navi. 1. User experience writing: plans and writes themicrocopies in apps, websites, and other digitalproducts users need to navigate the product.2. Overseeing a team of Junior writers.3. Creating Content Strategy for all Social MediaPlatforms4. Creating creative concepts to increase brandawareness.5. Writing all promotional materials for the product.

Portfolio: Dunkin' Donuts, TechnoScan, And Pierce Corporation.Job Duties:1. Creating social media strategies to achieve clients' marketing targets including SWOT analysis, competitive analysis, tactics, and determining brand persona & brand voice.2. Planning and executing plans to reach the target audience through appropriate channels (social media platforms, e-mail, etc...).3. Brainstorming and developing ideas for creative marketing campaigns.4. Managing, creating and publishing original, high quality content.5. Liaising with writers and designers to ensure content is informative and appealing.6. Collaborating with account managers and Marketing and Product development teams to create social ‘buzz’ regarding new plans.7. Facilitating client-company communication (respond to queries, get reviews and organize chats and Q&A sessions).8. Deliberate planning and goal setting.9. Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.10. Content management & moderation when needed.11. Implementing a content editorial calendar & publishing schedule to manage content and plan specific, timely marketing campaigns.12. Determination, benchmarking, messaging and audience identification.13.Generating, editing, iterating and publishing social media ads.

1. Attending and Moderating Brainstorming Sessionsto generate new Ideas to Increase ROI.2. Preparing content for various brands andChannels.3. Social Media Coverage for Social Media Events.

Portfolio: Audi Egypt, Total Gas Stations.Job Duties:1. Designing social media strategies to achieve marketing targets.2. Managing, creating and publishing original, high quality content on social platforms.3. Administering all company social media accounts to ensure up-to-date content.4. Created Q1 Social Media Strategy For Audi Egypt.5. Participated in various social media pitches.6. Participating inn brainstorming sessions.

1. Created engaging content to keep social mediachannels updated.2. Shared feedback from digital communities to allow forcontinuous improvement of the product line.3. Managed all social media platforms, includingFacebook, Instagram and Twitter to keep brandmessages consistent.4. Maintained the company's online social presence andcreated branded communications for social mediacampaigns.5. Reported social media performances and engagedwith digital communities to build positive regard forthe company.6. Promoted the company to the audience and drovetraffic to the company website.7. Encouraged audience engagement and sharedinformation about product launches and currentpromotions.

1. Preparing Daily Monitoring Report for The ArabQatari Conflict on Social Media.2. Preparing Daily Social Media MonitoringReports for various issues that matter to thepublic opinion and political decision makers.

Portfolio: Automotive: Hyundai and Mazda (1 Year Experience). Home Appliances: Unionaire (1+ Year Experience). FMCG: Juhayna Juice, Juhayna Rayeb, Zabado. (3 Month Campaign).Diet Products: ORLYslim (Lebanese account, 1 Year Experience).Tourism: Soma Bay.Electronics: Asus.NGOs: T20.Duties: 1. Building and executing social media strategies through competitive research, platform determination and audience identification.2. Social media coverage for live events.3. Localizing global campaigns to suit Egyptian market and Egyptian consumer mindset.4. Copywriting, editing, publishing and sharing daily content for multiple social media platforms to increase the visibility of client’s social content and improve community size and engagement.5. Moderating all user-generated content in line with the policy for each client.6. Continuously analyzing and reporting the social data, insights and best practices and acting on the information.7. Collaborating with other departments (Client Service, Designers and Media Team).8. Collect and analyze page and post engagement data, and generate insights about customer behavior.9. Develop list of websites and best practice social media channels.10. Identify creative ideas and influential campaigns, document and share them with the team.Achievements:a. Succeeded to make Hyundai Egypt Facebook page one of the top 10 socially devoted pages in Egypt.b. Mentioned twice in Hyundai Worldwide Social Network Sites daily report for creating the most engaging content across all Hyundai worldwide pages.c. Proven Increase in positive sentiment with our customers on Hyundai Egypt Facebook page.d. Succeeded in making Unionaire Facebook Page number 1 in Egypt and number 7 Worldwide in followers' number in Home Appliances category.

Worked on New Suez Canal Digital Campaign:1. Build and execute social media strategy. 2. Generate, edit, publish, and share daily content that builds meaningful connections and encourages interaction. 3. Set up and optimize campaign pages within each platform to increase the visibility of the social content. 4. Moderate all user-generated content in line with the moderation policy for each community.

Portfolio:Tresemmé, Vodafone, and PepsiCo, Inc.1. Meeting with clients to discuss their advertising needs and ensure the delivery of these needs as required by clients.2. Liaising between agency departments to ensure a productive and smooth workflow.3. Monitoring the execution and production of advertising services.

Summer Training at the Marketing Communications department.