Area Sales Manager
Current• Leading the new business activities in the MENA region• Driving consistent growth with 140%+ YOY through strategic partnerships, and new business acquisitions• Maintaining a high-performance culture and driving Value Based Sales approach• Developing and delivering on short- and long-term strategies to address key market opportunities➢ Built and executing on Middle East market sizing mapping, which identifies $9M opportunity and 5-year expansion plan➢ Built EMEA win-back strategy which identified $1.4M opportunity, currently leading the team on executing it and won-back $487k in the first four weeks with average 207% increase.• Hiring, leading, and developing the team to deliver against regional, business and team objective• Managing employee training for 10 new hires, over period of 18 months, offering continuous guidance and mentorship on best practice while providing constructive feedback•Connect and analyze structured and unstructured data to build predictive models that will help drive sales efficiency and effectiveness, maximize customer success and optimize monetization.•Recommend actions by analyzing and interpreting data and making informed decisions based off of trends, seasonal variance, etc.•Develop and implement sales team variable remuneration programs linked to performance.•Support the implementation of marketing campaigns and maintain good relationships with the local authorities and business communities to sustainably develop new and existing markets.• Responsible for overall category profitability across all channels by leading the decision-making process on product pricing and intake profitability benchmarks; based on quantitatively driven insights for accurate planning
