As the General Manager of Grato Group, I oversee the strategic planning, operational execution, and delivery of tailored solutions to support businesses in expanding into the Middle East and Africa (MEA) region. My role involves driving organizational growth, ensuring client success, and fostering partnerships that align with the unique market dynamics of MEA.Key Responsibilities: • Strategic Leadership: • Develop and implement business strategies tailored to the MEA market. • Ensure alignment between client goals and Grato Group’s service offerings. • Client Partnership Management: • Build and maintain strong relationships with clients across various industries, including healthcare, technology, retail, and infrastructure. • Address market entry, regulatory compliance, and operational challenges to support seamless business expansion. • Operational Excellence: • Oversee the execution of Grato Group’s comprehensive service packages, ensuring efficiency and effectiveness across all projects. • Manage cross-functional teams to deliver high-quality solutions that meet client needs. • Business Development: • Identify and develop opportunities for growth, strengthening Grato Group’s presence in MEA markets. • Lead efforts to expand the organization’s client portfolio through targeted strategies and tailored solutions. • Team Leadership: • Direct and mentor a skilled team, fostering collaboration and innovation within the organization. • Ensure operational excellence through effective management and resource optimization.

As the General Manager of Nora-Key, I lead our mission to deliver luxurious, innovative turnkey solutions that redefine client expectations. With a focus on excellence, I oversee strategic planning, operational management, and client engagement to ensure the seamless execution of projects across the Middle East and Africa (MEA) region.My role involves driving growth by identifying market opportunities, building strategic partnerships, and fostering a high-performing team that shares our commitment to quality and craftsmanship. By aligning Nora-Key's vision with actionable strategies, I ensure our projects exemplify luxury, creativity, and advanced technology at every stage—from conceptual design to final delivery.Key Responsibilities:Develop and execute business strategies to achieve sustainable growth.Oversee operations, ensuring timely and budget-conscious project delivery.Lead a multidisciplinary team, fostering collaboration and innovation.Build and maintain strong client relationships, tailoring solutions to exceed expectations.Drive market expansion and partnership development in the MEA region.Champion sustainable practices and cutting-edge technologies in project execution.Achievements:Delivered high-profile projects across MEA, contributing to a portfolio of 200+ signature designs.Improved operational efficiency and on-time delivery through optimized workflows.Expanded the company’s footprint by securing strategic partnerships and market opportunities.Established Nora-Key as a trusted leader in luxury interiors and turnkey solutions.With over 80 years of combined expertise, Nora-Key is dedicated to transforming spaces through transparency, innovation, and exceptional craftsmanship. I take pride in steering a team that consistently delivers spaces that inspire and delight.

● Responsible for the sales and market promotion of pharmaceutical machinery and equipment, complete the annual international sales target set by the company, establish and maintain the brand image.● Responsible for looking for sales opportunities and leads, developing new potential customers and managing regional and international markets.● Responsible for the control of the whole sales life cycle, from sales concept to market, sales leads, sales contract payment collection and order delivery.● Participate in relevant international exhibitions and seminars, obtain market information, and work with the sales team to formulate sales and marketing strategies.● Assist in product information, website, social media and other work to enhance the influence of the company and products.

● Establish full-scale sales operation; duties include developing database systems, recruitment of new leads, and developing sales and marketing strategies.● Training and leading creative sales team of 3 engineers implementing strategic marketing and sales goals.● Successfully expand the reach for new leads and sales opportunities closing deals to integrate new suppliers in market.

● Developed and researched materials necessary for a sales process in order to help new supplier participate the market.● Met with avg. of 10 clients weekly, identifying and analyzing their goals, developing sales strategies and solutions based on their objectives● Developed quarterly marketing and sales strategies in accordance withpandemic period and company sales budgets.● Supervised the delivery and installation of machinery to new clients and helpedthem in the qualification and validation.