Head of Bluefocus Digital Shanghai BU1, Responsible for the overall management of the department, including team management, business management & development, client relationship management and maintenance, etc. In 2022, the overall revenue over
****w+, and lead team to win several new pitch.
⚫ Provide professional marketing consulting service, incl. IMC, advertising creativity, digital marketing, public relation, KOL relationship management, and media buy consulting, etc. Provide digital and social content development, from creative ideation and content published.
⚫ Client portfolio:
- PING AN INSURANCE (GROUP) COMPANY OF CHINA ，LTD、PING AN BANK CREDIT CARD
- EDRIGTON GROUP：The Macallan, Highland Park, Naked Malt
- MeiJian Green Plum Wine
- Inditex：Zara

To provide my Digital and Social insight and strategic to help the business development⚫ Develop consumer digital and content team. Provide digital and social content development, from creative ideation and content published.⚫ Responsibilities including- Haagen-Dazs Digital retainer, 2018-2020.- Haagen-Dazs Digital campaign incl. 2018 summer campaign, 2018 Mooncake campaign, 2018 winter campaign, 2019 spring campaign, 2019 summer campaign as IMC leading agency, 2019 mooncake campaign and 2019 mooncake TVC, 2019 WeiyaLivestreaming communication.- 2017Unqilo NPD launch campaign: Uniqlo U series, and Heattech- RichardMille Social retainer- Glashutee Original Social retainer- Fondation Cartier social communication with kol- Vivo 2018 FIFA world cup campaign- OPPO social media retainer, include OPPO and OPPO Daily, develop the social content with OPPO’s mkt schedule.- VORWERK Temial PR and social retainer, help Temial to spread brand content and info in traditional media and social media, help Temial to build its owned media ecosystem.- Starbucks NPD(breakfast) creative Idea and assets

Head of Proximity social team. Responsibilities including- Adidas sports performance social retainer, and NPD launch campaign.- Shiseido Za and Urara social retainer, and Urara NPD launch social campaign.- Mars 5Guns and Doublemint social retainer- HP NPD launch social campaign: to promote their NPD with Celebrity.- New business development: J&J and Kangwang

⚫ Integrated marketing, media relationship management, project management, social media & digital campaign strategy development and planning, project execution and community management.⚫ To provide my digital and social insight to help DIDI Driver's Digital & Social Communication. And Responsible for DIDI Driver digital retainer. ⚫ In 2016, I had plan and implement the DIDI DRIVER’s “Orange action” campaign, then this campaign was won the digital marketing gold award of GOLDEN FLAG AWARD.

Integrated marketing, media relationship management, project management, social media & digital campaign strategy development and planning, project execution and community management.To provide social & digital insights and service for ZIPPO’s digital platform.KOLON SPORT EPR retainer, responsible for KOLON SPORT EPR strategy development and planning. And weibo and wechat daily maintenance. Project planning and management. Provide creative idea and digital insights for KS EPR.Vidalsasson digital campaign, provide a creative idea to VS, and made an interaction video to attract fans.COOKOO Watch promotion project: Through product test video shooting, press released and social blogger to promote COOKOO Watch.Provide my social & digital insight to help new pitch. Finally got LENEVO accessory innovation promotion project.

Integrated marketing, media relationship strategy development and management, project planning and execution.Retainer: FX CREATIONS media relationship management and media strategy development.Project: Executed Belif consumer activity.Project: Executed Samsung Galaxy Note3 road shows.Project: Executed the Hedrick’s promotion campaign.Project: UPI 2013 year-end party planning and execution including 400 people in. This project had eighty percent of earnings.

Integrated marketing, media relationship strategy development and management, project planning and execution, exhibition planning and execution.Executed Hitachi Air Conditioning Co., Ltd. of Taiwan Public Relations and Marketing Project.Applied a rising star competition at Architects Creative Design Exhibition.Organized a Cultural & Creative exhibition at the fifteenth Fuzhou Cross-Strait Fair for Economy and Trade.--This five-day exhibition had 90 stands served and generated 800,000 RMB output value and attracted almost 400,000 visitors. Arranged a FIACBCI tours and media relationship management. This congress was attended by 500 participants from 46 countries.

 Assisted in project execution, social & digital media strategy planning and execution, media relationship management. Created and promote TOP GIRL women’s volleyball team official blog, and reach to top 10 Volleyball blog. Executed Adidas PR and marketing project, including 2010 World Cup Theme Park at Taipei Stadium. Executed Chinese Taipei Triathlon Association public relations and media relations about Ironman Competitions. Promoted 2011FHM SUPERGIRL draft activities through media report and social media. Made all projects to achieve highly media exposure value.