• Provide reference services and resource recommendations, advise on job applications and resumes, and assist with technical needs for patrons• Facilitate, evaluate, and develop new concepts for programs to meet the expressed and anticipated needs of the community• Maintain awareness of trends in education and related professions through webinars, internal trainings, conferences, and competitive analysis• Revamped the library marketing plan: collaborated across departments to… Show more • Provide reference services and resource recommendations, advise on job applications and resumes, and assist with technical needs for patrons• Facilitate, evaluate, and develop new concepts for programs to meet the expressed and anticipated needs of the community• Maintain awareness of trends in education and related professions through webinars, internal trainings, conferences, and competitive analysis• Revamped the library marketing plan: collaborated across departments to unify messaging, designed and implemented monthly newsletter, sidewalk signage, social media posts, and collateral materials Show less

• Consulted with outreach and marketing teams to promote the Black Health and Healing Summit, a 24-hour virtual event, presented in partnership with the Black Caucus of the American Library Association• Wrote scripts to outline talking points for keynote summit sessions• Performed social media strategy audit, contacted local leaders to raise awareness for the summit

• Sales: opened 50+ accounts, exponentially grew sales and built quality relationships• Marketing: led the redesign of the company website, art directed product photo shoots, created new wine decks• Events: organized a range of events, including a product launch at a Manhattan boutique and winemaker dinners• Education: studied at the International Wine Center and passed the WSET Level II exam “with distinction”

• Collaborated seamlessly with editorial, events, production, and senior management to create successful cross-departmental programs• Re-imagined marketing materials to reflect modern media and stay relevant among competitors• Managed junior team members: advised on advertising proposal writing, provided feedback and encouragement

• Directed the design and creation of new website features and mobile app• Worked with both internal and external clients to meet and exceed product expectations by managing a team of freelance designers and developers

• Brainstormed with editorial and activation teams to develop marketing programs, wrote advertising proposals • Administered reader surveys, analyzed results, designed media kits to demonstrate findings• Created mock-up ads in Adobe Photoshop, worked with client budgets to build media plans in Excel