Mary Ann Dougherty Email and Phone Number
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With 30 years of experience as a healthcare leader, my background includes executive roles in strategic planning, marketing, corporate communications and philanthropy.Those corporate roles required a commitment to the enduring values of innovation, stewardship and trust to maintain the integrity of the organization's brand while never losing sight of the responsibility to deliver a return on investment (ROI).My experience is deeper than roles in healthcare and includes work with community foundations and grass roots organizations as well as service as an ordained church leader. I am passionate about strengthening organizations' ability to achieve their missions, especially those serving rural areas who are key to their community's vibrancy. I grew up on a farm and remain dedicated to serving rural regions and understand many of those challenges.Specialties:Strategic CommunicationsCorporate Reputation ManagementPhysician Marketing and Communications Strategic Planning and Market AssessmentsConsumer MarketingTeam DevelopmentExecutive Mentoring
Bassett Healthcare Network
View- Website:
- bassett.org
- Employees:
- 1979
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Senior Vice PresidentBassett Healthcare NetworkWaverly, Ny, Us
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PresidentMad Strategies Dec 2022 - PresentMAD Strategies is a coaching and consulting firm that offers communications and marketing expertise, training for leadership & team development, operational re-alignment, executive mentoring, and coaching. Specializing in healthcare and other non-profits. Can also provide on-site interim leadership.
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Senior Vice President For Strategy And GrowthGuthrie 2018 - 2022Sayre, Pa, UsJoined the senior leadership team representing philanthropy, marketing, corporate communications and strategic planning. Assigned re-organization of physician and APP recruitment and retention. Managed change of Physician and APP recruitment and retention, and recruited new leadership. Re-aligned staff roles to create two new retention specialists to support new providers from contract signing though their first 18 months. Also load balanced searches across the recruitment team. Recruitment and retention efforts have worked in concert to grow the provider complement by 12% in the past two years. -
Vice President Strategic Planning And MarketingGuthrie 2014 - 2018Sayre, Pa, UsLed complete re-organization of Guthrie's philanthropic division, Resource Development which now uses a data-driven approach to the major gifts program through Blackbaud's Research Point program. Recently completed a 5-year campaign tied to the 5-year Strategic Plan, Guthrie 2021, which raised $14.8 million dollars.
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Director, Strategic Planning And MarketingGuthrie 2011 - 2014Sayre, Pa, UsProvided strategic direction to a new team to build a consumer-centric approach to marketing for both patients and referring providers. Initiated a new branding efforts including comprehensive direct-to-consumer marketing campaign; a CRM system; new mobile-first consumer website; and digital marketing strategy all which contributed to market share growth from 24% to 29% in our 12-county region. Launched a new physician outreach program that used claims data to set priorities and improved internal alignment from 69% to 77% for Guthrie providers, and increased referrals from community providers by approximately 20% .
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Marketing DirectorCarle Foundation Hospital 2006 - 2010Urbana, Il, UsLed marketing and communications at Carle Clinic, a private, multi-specialty medical practice with 330 physicians in 13 locations throughout central Illinois. Supervised a division of 21 FTEs in marketing, communications/media relations, printing services and occupational medicine sales. Transitioned to Director of Marketing and Communication for Carle Foundation in 2009 following the integration of Carle Clinic and Carle Foundation Hospital. Led the re-branding effort, and all internal and external communications regarding the merger. -
Director Of Community Outreach And EducationSte. Genevieve County Memorial Hospital 1998 - 2005Ste. Genevieve, UsResponsible for all activities related to public relations, media relations, marketing and community education. -
Community Health EducatorSte. Genevieve County Memorial Hospital 1992 - 1998Ste. Genevieve, UsLed community health programs for the local community hospital and provided health education programming to community groups, local industry and schools. Served as coordinator for the Young Mothers Program that provided mentoring and support to at-risk mothers under the age of 20.
Mary Ann Dougherty Skills
Mary Ann Dougherty Education Details
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Southern Illinois University, CarbondaleCommunity Health Education -
Eastern Illinois UniversityDual Degrees: Health Education (Secondary Education Certification); Family Services
Frequently Asked Questions about Mary Ann Dougherty
What company does Mary Ann Dougherty work for?
Mary Ann Dougherty works for Bassett Healthcare Network
What is Mary Ann Dougherty's role at the current company?
Mary Ann Dougherty's current role is Senior Vice President.
What is Mary Ann Dougherty's email address?
Mary Ann Dougherty's email address is ma****@****rie.org
What is Mary Ann Dougherty's direct phone number?
Mary Ann Dougherty's direct phone number is +121738*****
What schools did Mary Ann Dougherty attend?
Mary Ann Dougherty attended Southern Illinois University, Carbondale, Eastern Illinois University.
What skills is Mary Ann Dougherty known for?
Mary Ann Dougherty has skills like Strategic Planning, Leadership, Marketing Communications, Marketing, Healthcare, Strategy, Marketing Strategy, Management, Fundraising, Healthcare Management, Public Relations, Community Development.
Who are Mary Ann Dougherty's colleagues?
Mary Ann Dougherty's colleagues are Samantha Forte, Mlt, Sydney Shreck, Holly Rubino, Wilcox Sharon, Rob Lapolt, Gary Wehner, Misty Ann.
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