Mary Ann Roesner Email and Phone Number

• Lead research and analysis of markets, clients and competitors to help drive business development, and data driven decision making (DDDM) for project managers and executives• HubSpot CRM setup and administration including user training, custom dashboards and reports• Create thought leadership content to help drive traffic to company website• Oversee social media content creation and calendars• Website maintenance and content developer

• Created targeted marketing campaigns for technologies invented at the university and medical school. Using marketing automation software (HubSpot and Pardot), campaigns were emailed, linked to the KU Innovation & Collaboration website and posted on Twitter.• Worked with inventors and licensing associates to articulate and create content for emails, blogs, graphics, and social media to effectively communicate technology value propositions to potential licensees and build awareness of research accomplishments to the general public. • Led CRM (Salesforce), marketing automation and website integration project; designed, tested and implemented system to track technology and event campaigns. Trained users on system.• Using customer data, created buyer personas for marketing campaign customization.• Created system to provide meaningful, actionable market data to drive decision making on whether to pursue technology patents. • Developed Drupal CMS websites, created content, optimized for search engines, tracked usage using Google Analytics and updated as needed. • Using Drupal modules, HTML, CSS and JavaScript, built custom website user-interfaces including technology search and listings, blog postings, mentoring database and a lab equipment reservation system. • Designed and created print and on-line materials for KU Research entities including the KU Innovation & Collaboration annual report and brochures for core research laboratories.

Co-founder and owner of eCommerce business. • Created and managed website, product marketing, accounting, purchasing and inventory for www.utility-truck-parts.com. • Tracked and analyzed on-line promotions and site traffic using Google Analytics to improve product sales. • Worked with partner to analyze market needs and determined products, pricing and promotion strategies to reach sales goals.• Created email marketing campaigns.• Successfully sold business to investors in 2014.

• Developed lead and customer engagement database using ACT! software; created and tracked sales initiatives including email campaigns, trade shows and new product announcements. • Conducted market research in the Oil and Gas industry including product related government agency requirements and competing products to create and communicate customer value propositions.• Print and digital media design and production utilizing MS Publisher, Adobe Photoshop, and InDesign.• Organized and managed over 20 industry trade shows annually and other sales related events.• Led website redesign; maintained website after launch using Dreamweaver, HTML, CSS and Javascript.• Worked on cross-functional product development teams to create marketing campaigns for 5 product lines and 7 brands. • Created pay-per-click Google AdWords and Bing campaigns, analyzed results and reported findings. • Optimized website (SEO); achieved organic website traffic growth of over 100% in less than 2 years.

• Established company’s first marketing department. • Developed lead generation and tracking system, marketing plans, international advertising campaigns, positioning strategies and promotions. • Worked with ad agencies to create print advertisements for industry publications. • Oversaw marketing budget. • Led development of company website and created digital and print marketing materials. • Optimized company website for search engines (SEO) and made all content updates. • Worked with other senior leaders to develop and execute competitive analysis, pricing and distribution strategies for existing and new product lines. Company achieved market share growth of 25% in first year with record sales for six consecutive months. • Analyzed lead origination and quality to determine gaps; used data to develop plans to make improvements in targeted geographic areas and tracked results. • Managed participation in over 30 industry trade shows annually. • Supervised direct report.

• Led and developed strategic marketing plans for new communities utilizing demographics data, qualitative and quantitative research, and publicly available sources to determine supply and demand factors impacting the industry. • Researched and analyzed competitive data to gain insight into strategies, target markets, and financial strength; communicated findings to management and recommend counter-marketing tactics to compete more effectively on a national level.• Used survey data to benchmark Pulte’s performance as well as to develop special home buyer value-added incentives to facilitate sales. • Analyzed large data sets using SPSS statistical software to gain valuable insights into market conditions and homeowner behaviors

• Worked on more than 10 cross-functional new product development teams. Led marketing process providing data and analysis for commercializing new products and technologies throughout the stage-gate process (DFSS- Design for Six Sigma). Responsibilities included target market identification, voice of customer (VOC), market assessment and competitive environment analysis.• Conducted on-going competitive intelligence initiatives for existing products. Trained employees on counter-intelligence tactics to help protect 3M intellectual property.• Managed global consumer marketing research projects. Hired and worked as liaison marketing research firm to lead projects in the U.S. and abroad. Created presentations of findings to report to senior managers, new product development teams and industry partners worldwide.• Oversaw annual budget and supervised direct reports. • Led all marketing communications and event planning initiatives.