Mary Aravanis Email & Phone Number

-Worked on creative concepts and copy for a number of local and international luxury clients, including: art’otel Battersea London, El Gouna Destinations, Shangri La Jeddah, Dusit Thani Lakeview Cairo,and more-Came up with a number of campaign lines and scripts-Assisted in strategy and art directionfor a number of clients/projects-Assisted with shoots

-Conducted copywriting tasks in the form of digital campaigns (ideation and script copies), website content, company profiles, branding content, and creative strategies for small and large entities such as Unilever, The World Health Organization (WHO), TVET Egypt and more

-Reviewed and re-wrote descriptions for 70+ DOAC podcast episodes -Reviewed and edited scripts for 80+ trial podcast episodes

Cairo, Egypt

-Created a variety of content for a variety of brands spanning numerous sectors such as real estate, finance, retail, f&b, education and more-Coined names for a variety of different brands, such as 'Blue Lamp Publishing' and 'Sui'-Aided in building a variety of brand strategies-Came up with creative messaging, scripts and campaign concepts for a variety of brands including brands such as El Gouna, Ghabbour Auto, The Ras al Khaimah government, La Poire, Wunder, Stavolta, and more

-Wrote a variety of features, news pieces, op eds, listicles and reviews-Covered a wide range of topics including technology, video games, advertising, literature, films, theatre and more-Special focus on arts and culture and social issues-Interviewed a wide variety of people for articles-Experience using and navigating backend-Managed visuals for articles: partly own personal photography, partly search engine based

-Devised, researched and wrote creative strategies for a variety of brands across different sectors-Came up with a variety of brand names and taglines-Worked on branding and rebranding for both corporate and smaller-scale local brands-Worked closely with design team in constructing brand’s visual identity

-Created engaging content (in both English and Arabic) for all relevant exhibitions and events on all social media platforms-Engaged with and managed the community-Travelled and interviewed artists for relevant promotional content-Wrote and oversaw all written content for social media platforms-Created basic designs and templates for visual content on digital platforms

-Wrote captions for a successful IKEA campaign that was featured on Ads of the World-Created a DHL Express Egypt Ramadan campaign that was featured on Ads of the World-Came up with the tagline for Kai Sahel’s launch which was taken offline as well-Took the lead for a CSR campaign for Misr Italia Properties-Created creative content in Arabic and English for a number of various accounts including: DHL, IKEA, Philips Lighting, Misr Italia Properties, Juhayna Corporate, Juhayna 0%, Juhayna Dairy, Siemens, Vodafone International Services/ Careers, Dolce, Bose, and Al Majdouie Hyundai (Saudi)-Wrote a variety of captions, descriptions, brand manifestos, build-ups, and scripts in both Arabic and English-Worked on a number of pitches and campaigns for various local and regional clients-Attended and oversaw photo-shoots -Wrote and oversaw all written content for Kijamii website

-Created, organized and taught a journalism writing workshop for summer internship program-Interviewed a number of local celebrities and influencers-Oversaw, created, and edited all website and social media content-Led brainstorm sessions for Prime content-Wrote a number of different pieces, with a specialization in Arts & Culture-Attended and led photo-shoots for clients such as Dusit Thani and Four Seasons Nile Plaza-Created monthly content plans for clients-Constant contact with media representatives regarding events, coordination for shoots, articles, etc.-Designed certain visual content for Prime’s social media platforms-Dealt with Facebook Ads Managers and specific audience targeting

-Reported on and wrote Arts and Culture pieces having to do with theatre and music-Interviewed various actors, directors, and musicians

-Reported on and wrote a number of news and feature stories -Oversaw and edited pieces for the Arts and Culture and Spotlight sections of the newspaper -Took photographs for various pieces/articles-Interviewed a wide variety of people, from students, activists, and filmmakers to people in government

Bachelor’S Degree, Multimedia Journalism & Theatre Minor, Gpa 3.9

Education record

High School