Mary Bender

Mary Bender Email and Phone Number

VP of Sales at Taffy Event Strategies @ Taffy Event Strategies
Mary Bender's Location
New Alexandria, Virginia, United States, United States
Mary Bender's Contact Details

Mary Bender personal email

n/a
About Mary Bender

Developed marketing strategies for dozens of leading local, national and global trade and consumer shows across the U.S. ranging in size from 10,000 to 100,000+ visitors – strategies which have increased qualified attendance. Identified new attendee, exhibitor and sponsor value propositions. Managed the investment of millions of dollars in advertising across traditional channels and the latest digital media and technologies, including email, display, social, mobile, video and retargeting. Negotiated strategic partnerships with companies and associations which created new opportunities. Maximized results through strong leadership and the development of high-performance marketing teams.

Mary Bender's Current Company Details
Taffy Event Strategies

Taffy Event Strategies

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VP of Sales at Taffy Event Strategies
Mary Bender Work Experience Details
  • Taffy Event Strategies
    Vp Of Sales & Corporate Operations
    Taffy Event Strategies Mar 2019 - Present
    Arlington, Virginia, Us
    Providing sales leadership and structure including identifying goals, planning and forecasting. Maintain and grow industry relationships, support customer service structure and processes.
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  • Brizaga
    Marketing And Brand Strategist Consultant
    Brizaga May 2018 - Present
    Fort Lauderdale, Florida, Us
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  • Brizaga
    Marketing Communications Consultant
    Brizaga May 2018 - Present
    Fort Lauderdale, Florida, Us
    Create strategies and advise on marketing direction for new company services and products
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  • Informa
    Vice President Of Marketing Us Boat Shows
    Informa May 2017 - May 2018
    London, Gb
    Created marketing and advertising campaigns for five show portfolio including the $3M net square feet Fort Lauderdale International Boat Show. Led implementation of new website platforms and digital campaigns. Spearheaded meaningful strategic partnerships and media campaigns. Increased qualified attendance at each event.
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  • Emerald Expositions
    Marketing Director
    Emerald Expositions Aug 2008 - May 2017
    New York, Ny, Us
    Progressively promoted into role leading attendance growth and operational efficiencies for multi-event portfolio focusing on antiques and jewelry. Responsible for development of marketing strategies, developed direction for digital marketing programs, robust public relations campaigns which incorporated the latest best practices in social media. Also secured partnerships with international and national organizations to grow engagement levels for robust sales and attendance. Successfully managed highly functioning marketing team.
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  • Ges Exposition Services
    Sales Manager
    Ges Exposition Services Apr 2007 - Aug 2008
    Las Vegas, Nv, Us
    Worked to obtain and respond to RFPs from show organizers with regard to choosing a general service contractor. Met all proforma based budget targets by providing creative solutions during the contracting process.
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  • Sands Expo & Convention Center
    National Sales Manager
    Sands Expo & Convention Center Mar 2006 - Apr 2007
    Targeted key prospects and major tradeshow organizers to rent space at the Sands Expo which has more than one million square feet of exhibit space divided into fours areas. Dramatically increased new clients and worked closely with other sales team members to achieve 100% of group revenue goals.
  • Smart City
    Marketing And Sales Manager
    Smart City Jan 2000 - Apr 2006
    Las Vegas, Nevada, Us
    Worked with show organizers in the Orange County Convention Center, the Washington DC Convention Center and the Las Vegas Convention Center to order technology services appropriate to their needs and also worked with them to utilize technology to enhance their events.
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Mary Bender Skills

Trade Shows Sponsorship Marketing Event Planning Event Management Corporate Events Sales Public Relations Marketing Strategy Marketing Communications Social Media Marketing Online Advertising Meeting Planning Advertising Social Networking Online Marketing Brand Development Relationship Marketing Email Marketing Marketing Management Social Media Management Integrated Marketing Direct Marketing Digital Marketing Hospitality Team Management Strategic Partnerships Leadership Budgeting Strategic Planning

Mary Bender Education Details

  • University Of Central Florida
    University Of Central Florida
    Hospitality Management

Frequently Asked Questions about Mary Bender

What company does Mary Bender work for?

Mary Bender works for Taffy Event Strategies

What is Mary Bender's role at the current company?

Mary Bender's current role is VP of Sales at Taffy Event Strategies.

What is Mary Bender's email address?

Mary Bender's email address is md****@****ows.com

What schools did Mary Bender attend?

Mary Bender attended University Of Central Florida.

What skills is Mary Bender known for?

Mary Bender has skills like Trade Shows, Sponsorship, Marketing, Event Planning, Event Management, Corporate Events, Sales, Public Relations, Marketing Strategy, Marketing Communications, Social Media Marketing, Online Advertising.

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