Mary Beth Ford Email and Phone Number

Consultative Sales for Yellow Page and Internet Products to small to mid-size businesses in Western and Central Illinois. Successfully sold end user focused products to increase top line revenue and profit. Expanded customer base through customer retention and new acquisition programs. 2006 sales results: increased customer base 265% to objective and net gain 461% to objective

Regional Marketing Manager for a $65 million division. Responsible for strategic growth through out five satellite offices within the state of Illinois. Successfully led, developed and implemented end user focused product and customer service to increase top line revenue and profit. Expanded customer base through customer retention and new acquisition programs. Protected dominant market position working with sales and finance. Responsible for development and implementation of long-term strategic marketing plans to include overall positioning, product, price, promotion, distribution, packaging, and profitability. 2005 and 2006 #1 division in the company.

Start Up - Innovative service to advance group/team communication. Launched and established service in 5 cities. Increased client base to over 400 organizations and 185,000 families. Negotiated and procured contracts with Fortune 500 Companies such as US West, The Chicago Tribune, The Milwaukee Journal Sentinel, and Pepsi. Established strategic alliances with key national and regional youth organizations. Managed Branch Managers and Home Office operations

Start Up - Franchisee/Area Manager of #1 national fitness program. Directed training seminars in Eastern Iowa/Western Illinois to recruit, train, and certify 42 new franchisees. Maintained Pacesetter Plus level of achievement, establishing the largest franchise in Illinois and 9th largest in the country. Orchestrated fundraising events producing over $100,000 for MDA and Breast Cancer.