Mary Beugelsdijk Email & Phone Number

Santa Barbara, CA, US

Santa Barbara, California, United States

Santa Barbara, California, United States

• Recruited into the Oregon-based beverage company during its rapid national expansion as a founding member of its Brand & Product Marketing team — playing a key role in accelerating company growth while leading.
• Conducted a deep analysis of the increasingly cluttered energy drink category — validating Rebel’s brand position, identifying high potential areas of opportunity, and developing a strategic roadmap to scale existing.
• Quarterbacked a brand audit & transformation initiative for Rebel — simplifying & elevating the brand’s visual identity while creating an activation playbook to ensure consistency across all touchpoints, break through.
• Collaborated with teams across the business to drive annual planning & innovation for Dutch Bros. — contributing significantly to seasonal releases, flavor innovations, secret menu strategy, and market testing.
• Oversaw the company’s first-ever co-branded product partnership — working closely with Tajin to conceive & launch a sweet & spicy energy drink that sold out in a matter of weeks.

Chicago, Illinois, United States

• Tapped to step into a highly visible role, overseeing national partnerships & activations on flagship brand, Coors Light — embedding the brand’s core identity and national campaign messaging into cultural moments.
• Hand-picked to execute a first-of-its-kind campaign to ambush Bud Light’s exclusivity in the Super Bowl — delivering over a billion earned impressions and lift in YoY sales volume.
• Implemented a playbook to drive message consistency and cohesion at the regional level — empowering the Field Marketing organization to develop 30+ local insight-driven programs under the national “Made to Chill”.
• Served as activation lead for Coors Light’s paid & earned celebrity influencer relationships — marrying the equity of talents like Patrick Mahomes and Dave Grohl with Coors Light to create authentic cultural moments.
• Onboarded, managed, and mentored the company’s first Assistant Marketing Manager — working closely with HR to thoughtfully create a template for the role and build an entry-level marketing talent pipeline.

Chicago, Illinois, United States

• Transitioned into a brand marketing role — serving as a hands-on growth driver for two very different brands within the company’s economy portfolio, a core business unit that represents a significant portion of the.
• Developed a strong skillset for running a CPG business from end-to-end — contributing to all aspects of annual planning, forecasting, pricing, business analytics, sales & distributor enablement, brand development &.
• Built & executed a successful roadmap to accelerate growth for nostalgic throwback beer Hamm’s —leaning into its heritage, quirky personality, and grassroots marketing tactics to mobilize an army of ambassadors and.
• Tapped to support a high-priority innovation initiative for the Steel Reserve brand — collaborating cross-functionally with R&D, Demand Planning, Sales, Design, Media, and PR to conceive, test, and launch a new.

Chicago, Illinois, United States

• Fast-tracked for promotion to be the primary stakeholder & consultant for all media decision-making across all brands in the central US — liaising between national brand marketing, sales, distributors, and retailers to.
• Earned reputation as a close partner and advocate for stakeholders across the region — leveraging local immersion and hands-on engagement to build trust and a strong understanding of the broader business.
• Architected an educational Media 101 roadshow for local distributors — proactively introducing strategies & solutions to reach the younger growth demographic, which ultimately enabled the Texas team to win two.

Chicago, Illinois, United States

• Recruited into the beverage company to serve as a media thought leader — driving national strategy, execution, and measurement for two top-selling products and storied legacy brands, Miller High Life and Coors Banquet.
• Acted as a conduit between internal Brand Marketing teams and external agency partners — applying a strategic lens to ensure that media strategy & investment were aligned with the broader marketing goals.

Chicago, Illinois, United States

• Approached to play a key role in turning around the agency’s coveted media relationship with Walgreens — leveraging hands-on engagement, thought leadership, and consistent face-time to earn the client’s trust.
• Helped Walgreens harness the power of its first-party database, the largest of its kind in the US — working to better understand consumers and improve personalization, ultimately creating stronger offers and loyalty.
• Stepped up as a strong team leader — introducing accountability, empowerment, and fun to transform team culture, restore morale, and elevate performance.
• Served as an interagency champion — helping the client launch a transformational, multi-year platform, “Whatever Makes You Feel Beautiful,” to elevate its position within the beauty category.

Chicago, Illinois, United States

• Recruited by the global media agency to provide digital expertise for its newly won luxury automotive business with Porsche Cars North America — receiving two promotions in four years to become a team leader and.
• Played a key role in setting the account up for success — collaborating with the client, internal teams, and partner agencies to unlock a unified vision, process efficiencies, and bigger, more integrated campaigns.
• Developed a strong capability for authentically engaging with the high-net-worth consumer — leveraging partnerships, micro-targeting, and premium encounters to integrate the brand into the luxury lifestyle.
• Partnered with Porsche to harness the power of its iconic brand — utilizing technology, partnerships, and exclusive access to cultivate exhilarating experiences and drive consumer fascination on a modest budget.

Chicago, Illinois, United States

• Began career completing Starcom’s industry-best 12-month media training program and serving as a member of its Digital Activation team — guiding CPG clients, Hanes & Champion, to expand digital investment, pioneer new.