Mary Bruce's Location
Chattanooga, Tennessee, United States, United States
Mary Bruce's Contact Details
Mary Bruce work email
- Valid
- Valid
Mary Bruce personal email
- Valid
Mary Bruce phone numbers
About Mary Bruce
Data-driven, hands-on, senior marketing professional with 20+ years of experience including 8+ years executing go-to-market strategy for enterprise B2B SaaS.Career Highlights:• Campaign strategy and management produced over 700% ROI and generated over $50,000,000 in pipeline• Inbound lead nurturing email campaign that increased leads from email by over 400% in 90 days• Homepage redesign that increased product demo submission requests by 45% in less than 30 days • Scotty Probasco award at SIGNiX, Hero of the quarter award at Skuid and star award for excellence at Swrve• Collaborated with product teams to transform messaging and positioning strategies• Inbound marketing certified (Hubspot)• Email marketing certified (Hubspot)• Contextual marketing certified (Hubspot)Expertise:-Budget development and management-Team management-Hubspot Marketing Automation-Demand generation-Pipeline growth and acceleration-Inbound marketing-ABM (Account-based marketing)-Google Ads-Google analytics reporting and analysis-SEO-Paid advertising strategy and management - including ABM targeting-PPC-Webinar program development and execution-Salesforce-Pardot-Marketo -WordPress-Drift-Website design, layout, and mgmt.-Skilled negotiator-MS Office/SmartPlus/Clients&Profits-Social media strategy and implementation-Strategic media placement-Adobe Creative Suite-Copy editing-Content creation-B2B Saas event management and execution-Product marketing-Partner marketing-Public speaking-Account management-Education management-Non-profit marketing
Mary Bruce Work Experience Details
-
Vice President MarketingSaviynt Nov 2023 - PresentEl Segundo, California, Us -
Vp, Demand GenerationContrast Security Jan 2023 - Oct 2023Pleasanton, California, Us -
Head Of Demand GenerationContrast Security Jul 2021 - Jan 2023Pleasanton, California, Us
-
Director Of Demand GenerationIncorta Apr 2020 - Jul 2021Foster City, Ca, UsIncorta is the only Unified Data Analytics Platform powered by Direct Data Mapping. Purpose-built to help companies stay ahead of the accelerating rate, volume, and complexity of modern enterprise data, the platform delivers unmatched speed and visibility. Incorta is built with open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and extract meaningful insights. By making any data source continuously available for analytics, the platform helps data engineers, data scientists, data analysts, and business leaders make more accurate, timely, and transparent decisions with faster access to richer data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital, Incorta powers analytics for some of the most valuable brands in the world. To learn more and try it for yourself, visit www.incorta.com. -
Director Of Demand GenerationSwrve Jan 2019 - Mar 2020Atlanta, Georgia, UsSwrve is the leader in mobile marketing and customer engagement. We help global brands like Sony, Verizon, Condé Nast, Ryanair, Digicel, Playrix, and more confidently scale 1:1 communications across millions of customers. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Swrve delivers hyper-relevant mobile push, in-app, email, and web messaging with real-time precision, ensuring that the right message gets to the right user with perfect timing, every single time. -
Sr. Marketing Programs ManagerSkuid Jan 2018 - Jan 2019Bellevue, Washington, Us•Turned the marketing team's strategic objectives into detailed action plans that generated over $50,000,000 in quality pipeline. •Worked cross-departmentally and with third-party vendors to execute revenue-producing marketing campaigns. •Spearheaded and managed the marketing automation platform switch from Marketo to Hubspot.•Identified and implemented a custom solution to the misalignment in reporting between marketing and sales with a marketing app built on the Skuid Platform. -
Marketing Campaign ManagerSkuid Oct 2016 - Jan 2018Bellevue, Washington, Us•Coordinate internal resources and third parties/vendors to execute marketing campaigns•Ensure that all projects are delivered on time, within scope and within budget•Define project scope and objectives•Identify project stakeholders (internal and external) and create plans to achieve buy-in•Develop detailed project plans to monitor and track progress•Communicate status of tasks and deadlines to team members•Manage changes to project scope, schedule, and costs•Establish and maintain relationships with third parties/vendors•Create and maintain comprehensive project documentation•Track, report, and analyze marketing program performance•Implement new project management tool and train all users•Serve as SME (subject matter expert) for IT projects•Manage and ensure deadline delivery of all company-wide marketing requests
-
Director Of MarketingSignix May 2016 - Oct 2016Chattanooga, Tn, Us•Work with EVP to develop and implement marketing strategy•Create and maintain marketing budget•Manage marketing specialist•Develop and implement marketing strategy for new andexisting products•Collaborate with partner marketing teams to drive sales andproduct adoption•Manage public relations firm and any other outsideagencies/vendors•Oversee all marketing projects to ensure deadline delivery•Plan, create and execute all web, SEO, marketing database,email, social media, PPC and display advertising campaigns•Measure and optimize marketing campaigns based on data analytics -
Digital Marketing And Communications ManagerSignix Sep 2015 - May 2016Chattanooga, Tn, Us•Measure and report performance of all digital marketingcampaigns, and assess against goals•Collaborate with agencies and other vendor partners•Identify trends and insights, and optimize spend andperformance based on the insights•Plan, execute, and measure experiments and conversion tests•Collaborate with internal teams to create SEO optimizedlanding pages and enhance user experience•Evaluate emerging technologies and provide thoughtleadership and perspective for adoption where appropriate•Redesigned homepage which increased product demosubmissions by 45% in less than a month•Implemented inbound lead nurturing email campaign thatgenerated $20,600 in potential revenue and increased leadsfrom email by 400% in 4 months•Created training and product videos for the website andsocial media
-
Content Marketing ManagerSignix Apr 2015 - Sep 2015Chattanooga, Tn, Us•Sustained and developed the company's brand across multiple channels•Managed all outside marketing vendor relationships•Wrote and published SEO optimized blog posts to the website•Coordinated email campaigns•Managed social media channels•Created marketing collateral such as: white papers, infographics, brochures,fact sheets, conference materials and postcards•Collaborated with sales team to coordinate and implement marketingcampaigns and materials for conferences•Coordinated, promoted and hosted educational webinars
-
Marketing And Public Relations ConsultantThe Southern Literature Alliance Feb 2015 - Apr 2015Direct the Marketing Committee meetings & implement the 2015 CSL Marketing Committee local PR initiatives Social Media Strategy and ExecutionApprove and distribute marketing materials to all sponsors, local restaurants, book stores, coffee shops, hotels and any other locations appropriateRecommend/plan, place and coordinate all traditional and digital mediaPress Release Strategy and Execution Coordinate video production for CSL digital promotion
-
Media Buyer - FreelanceAction Integrated Marketing Aug 2014 - Apr 2015Negotiate daily with media sales companies to obtain best rates and hundreds of thousands of dollars in added value.Place traditional and digital media account budgets of more than $1,000,000 spending annually for agency’s automotive clients using current Nielsen and Arbitron ratings in SmartPlus
-
Social Media/Marketing ConsultantChattanooga Presents! Aug 2014 - Feb 2015Create and manage social media outlets for the first outdoor ice skating rink in Chattanooga, TN. Gained over 2,000 Facebook likes in 2 weeksCreate and send press releases for the ice skating rink that generated local and national media buzzManage social media outlets for the 5th largest bluegrass festival in the countryCreate, design and manage event websites -
Math Teacher/Promotions DirectorIvy Academy Chattanooga Jun 2011 - Dec 2013-Organizes and approves marketing, recruiting and fundraising efforts-Responsible for all media communication and coverage -Creates class curriculum and syllabus that is appropriate for grade or class being taught-Conducts classroom and lab activities according to program requirements-Ensure students are assisted in developing personally and professionally-Develops and maintains relationships with students in order to monitor and resolve student concerns and learning roadblocks-Directs students to appropriate resources to help solve individual issues-Tracks and reports grades and attendance to ensure accurate record keeping according to regulations-Provide students with the necessary resources and materials to help them understand the course content
-
Account ManagerThe Johnson Group Mar 2010 - Mar 2011Chattanooga, Tn, Us-Main client contact for Mayfield Dairy, PET Dairy and Sunbelt Granola Bars-Managed the day the day marketing decisions between the clients and the agency -
Operations SpecialistThe Weather Channel Jan 2010 - Mar 2011Atlanta, Ga, Us-Researched digital ad products available on all weather channel interactive platforms (web, desktop, mobile web, video)-Trained for digital ad server scheduling and targeting, pacing report review and campaign delivery management-Created test pages-Pulled delivery data from OAS and third party vendors to build pacing reports in Excel-Reviewed third party insertion orders to ensure correct ad product specification-Entered third party insertion orders in Solbright AdSuite test site -
Media BuyerAction Integrated Marketing Jul 2005 - Jan 2010-Worked in high energy, high volume situations with tight deadlines where decision making directly impacted client business-Negotiated daily with media sales companies to obtain at minimum 35% off national CPP and thousands of dollars in added value, including digital advertising and online streaming-Managed, planned and placed media account budgets of over $1,000,000 spending annually. Media plans consisted of TV/Cable, Radio, Digital, Outdoor and Print Advertising-Involved in market strategies that allowed clients to maintain and increase market share by as much as 10% in a down economy-Recommended, presented and gained approval on advertising budgets and plans based on minimum GRP levels which led to hitting and succeeding weekly sales goals-Delivered TV and Radio campaign strategies that kept clients in their number one market position in San Antonio,TX and led to an increase in market share during the Automotive Crisis-Developed and maintained positive working relationships with media sales companies in several different markets simultaneously-Trained individuals with the media buying process
-
Account CoordinatorAction Integrated Marketing Sep 2004 - Jul 2005-Developed instant rapport and presented top selling Automotive Groups nationwide with comprehensive advertising options in order for them to maintain profitability-Assisted Account Managers with client projects, such as direct mail, outdoor, service, database marketing solutions, research and public relations-Worked hand-in-hand with creative team, media buyers, and executive decision makers-Successfully communicated with clients to obtain ad content and worked with the art department, audio studio and video studio to build radio, TV and print ads within deadline
-
Account ExecutiveClear Channel Radio Oct 2003 - Oct 2004New York, Ny, Us-Developed and maintained new and existing station and event advertisers through prospecting and good client service-Gathered and researched market information-Worked with creative services on commercial copy-Created and presented proposals to agencies and to new and existing clients -
Administrative AssistantNational Kidney Foundation Of South Carolina Jul 2001 - Aug 2003-Handled all incoming calls & traffic for the kidney car program-Ensured potential car donations met NKF guidelines-Arranged & completed car donations-Prepared appropriate documentation to finalize car donation-Assisted in fundraising for the NKF gold classic; The largest amateurCharity golf event in the world raising more than $6 million annually forthe NKF. -Created marketing materials for the golf classic and the U.S. transplantgames-Worked in each department of the NKF helping in any and all ways possible
Mary Bruce Skills
Advertising
Marketing
Media Buying
Public Relations
Marketing Strategy
Social Networking
Radio
Sales
Broadcast
Strategy
Television
Ppc
Direct Mail
Content Management
Video
Social Media Marketing
Fundraising
Digital Media
Email Marketing
Social Media
Management
Digital Marketing
Online Advertising
Marketing Communications
Event Planning
Online Marketing
Integrated Marketing
Account Management
Email Strategy
Email Hosting
Email List Building
Email Migration
Html Emails
Email Newsletter Design
Email Management
Email Clients
Email Lists
Email Campaigning
Email Marketing Software
Email Design
Email Archiving
Mobile Email
Mary Bruce Education Details
-
University Of South Carolina Darla Moore School Of BusinessDouble Major: Marketing & Human Resource Mangement. Double Minor: Advertising And Public Relations
Frequently Asked Questions about Mary Bruce
What company does Mary Bruce work for?
Mary Bruce works for Saviynt
What is Mary Bruce's role at the current company?
Mary Bruce's current role is VP, Global Integrated Marketing.
What is Mary Bruce's email address?
Mary Bruce's email address is mb****@****nix.com
What is Mary Bruce's direct phone number?
Mary Bruce's direct phone number is +142336*****
What schools did Mary Bruce attend?
Mary Bruce attended University Of South Carolina Darla Moore School Of Business.
What are some of Mary Bruce's interests?
Mary Bruce has interest in My Dog, Community Events, Social Networking, Decorating, Media Consulting, Piano, My Cat, Graphic Design, Hosting Dinner With Friends.
What skills is Mary Bruce known for?
Mary Bruce has skills like Advertising, Marketing, Media Buying, Public Relations, Marketing Strategy, Social Networking, Radio, Sales, Broadcast, Strategy, Television, Ppc.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial