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Experienced Marketing Director with a demonstrated history of working in the medical device industry. Skilled in Marketing Management, Medical Devices, Sales, Hospital Sales, and Working with Surgeons. Strong marketing professional graduated from UNC Kenan-Flagler Business School.
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Vice President MarketingHologic, Inc. Sep 2022 - PresentMarlborough, Ma, Us -
Senior Director Of Marketing & BdStryker Oct 2020 - Sep 2022
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Director Of Downstream MarketingStryker Jan 2017 - Oct 2020
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Sr. Marketing Manager EndoscopyStryker Mar 2014 - Jan 2017
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Director Of Marketing And Business DevelopmentStryker Surgical Technologies Sep 2019 - Oct 2020
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Worldwide Manager Of Professional Education Content And StrategyEthicon Biosurgery Nov 2012 - Mar 2014Raritan, Nj, UsWorld Wide Manager of Professional Education Strategy and Curriculum 2012 – PresentResponsible for developing educational strategies related to expanding and developing new brands. Activities include: Innovation Summits, Competitive Advisory Boards, technology-oriented tools (e.g., surgical simulation), and online communication-based tools (e.g., website development) for new and existing programs• Partnering with New Product team to bring a concept to charter, and a go to market strategy for 2 products launching in 2015.• Incorporated customer insights into marketing plans, to create symbiotic content that met the needs of the internal and external customer. (S-Factors/Case Content)• Developed new websites, apps and electronic training methods to broaden reach of marketing strategies.• Designed curriculum and strategy for Neuro and CT resident training programs to gain competitive share.• Launching online training environment for new products.• Collaborated with numerous business partners to increase educational offerings for unmet needs in residency training, non-clinical stakeholders, and mid-level practioners. -
Professional Education ManagerEthicon Apr 2011 - Dec 2012Design and implement innovative education programs to train competitive physicians. Partner with Sales Management, Marketing and Key Physicians to drive sales initiatives through training, and create new strategies for growth.• Designed a peer to peer forum to double rate of procedural trials• Created new strategy to benefit sales management and drive marketing platform needs by implementing a cost-benefit analysis on all training needs• Developing new website designed on better targeting physicians and nurses for education and training sales force.• Developed the Gynecare Interceed, adhesion prevention in Gyn Oncology strategy and grew product 21% in 2012.• Created a competitive marketing campaign for Gynecare Thermachoice for the US, that was then used internationally.• Lead development of TVT Model team to facilitate training on Gynecare TVT products• Designed and participated in Artisyn, Sigma Advisory Boards to gain insights on voice of customer on new products.• Collaborated with numerous business partners to increase educational offerings for unmet needs in minimally invasive gynecology market. ( Intuitive Collaboration/Ethicon Endo Collaboration/Ethicon Products)
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Sales Representative Ethicon Women'S Health And UrologyJohnson & Johnson Dec 2007 - Apr 2011New Brunswick, Nj, Us• 2010 Marathon Award for hitting forecast (3 years in a row)• 2009 #4 Rep nationally based on dollar volume increase (#1 for percent growth: 42%)• Glamour Trip 2009 (President’s Club Winner)• Interceed Rep of the Year 2009• 2008 exceeded forecast by 22%• International Assignment: 2011 Canada NTM trained /launched TVT Abbrevo and Prosima• 2010 TVT Abbrevo launch team and created an Abbrevo team to develop a field based perspective for feedback to marketing on sales techniques, key messaging and recommended tools needed.• Division/Region Leadership Roles: VOTE Team, CH Brand Team 2010/2011, Field Marketing 2009/2010, ProfEd 2010• Field Sales Trainer 2010-trained 6 new reps, and trained one tenured rep to bring to a new clinical level and she was awarded the Glamour Award in 2010.• Encore Awards: V.O.T.E. Team 2010, Conceptus TCIO Training 2011 -
Sales RepresentativePerformance Food Group Dec 2004 - Dec 2007Richmond, Va, Us
Mary Byerly Skills
Mary Byerly Education Details
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Harvard Business School Executive EducationGlobal Leadership Program -
University Of North Carolina At Chapel HillMaster Of Business Administration (Mba) -
Georgia Institute Of TechnologyEconomics
Frequently Asked Questions about Mary Byerly
What company does Mary Byerly work for?
Mary Byerly works for Hologic, Inc.
What is Mary Byerly's role at the current company?
Mary Byerly's current role is VP of Marketing, Hologic.
What is Mary Byerly's email address?
Mary Byerly's email address is ma****@****hoo.com
What is Mary Byerly's direct phone number?
Mary Byerly's direct phone number is +140875*****
What schools did Mary Byerly attend?
Mary Byerly attended Harvard Business School Executive Education, University Of North Carolina At Chapel Hill, Georgia Institute Of Technology.
What skills is Mary Byerly known for?
Mary Byerly has skills like Capital Equipment, Medical Devices, Operating Room, Product Launch, Surgeons, Market Development, Sales, Marketing Strategy, Urology, Strategy, Cross Functional Team Leadership, Bilingual English/spanish.
Who are Mary Byerly's colleagues?
Mary Byerly's colleagues are Ashok Kumar Gera, Stephen Hinck, Andrew S., Lee Stout, Todd Gilliams, Paula Dungca, Jamielyn Soriano.
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