Mary Byerly

Mary Byerly Email and Phone Number

VP of Marketing, Hologic @ Hologic, Inc.
Mary Byerly's Location
United States, United States
Mary Byerly's Contact Details

Mary Byerly work email

Mary Byerly personal email

About Mary Byerly

Experienced Marketing Director with a demonstrated history of working in the medical device industry. Skilled in Marketing Management, Medical Devices, Sales, Hospital Sales, and Working with Surgeons. Strong marketing professional graduated from UNC Kenan-Flagler Business School.

Mary Byerly's Current Company Details
Hologic, Inc.

Hologic, Inc.

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VP of Marketing, Hologic
Website:
hologic.com
Mary Byerly Work Experience Details
  • Hologic, Inc.
    Vice President Marketing
    Hologic, Inc. Sep 2022 - Present
    Marlborough, Ma, Us
  • Stryker
    Senior Director Of Marketing & Bd
    Stryker Oct 2020 - Sep 2022
  • Stryker
    Director Of Downstream Marketing
    Stryker Jan 2017 - Oct 2020
  • Stryker
    Sr. Marketing Manager Endoscopy
    Stryker Mar 2014 - Jan 2017
  • Stryker Surgical Technologies
    Director Of Marketing And Business Development
    Stryker Surgical Technologies Sep 2019 - Oct 2020
  • Ethicon Biosurgery
    Worldwide Manager Of Professional Education Content And Strategy
    Ethicon Biosurgery Nov 2012 - Mar 2014
    Raritan, Nj, Us
    World Wide Manager of Professional Education Strategy and Curriculum 2012 – PresentResponsible for developing educational strategies related to expanding and developing new brands. Activities include: Innovation Summits, Competitive Advisory Boards, technology-oriented tools (e.g., surgical simulation), and online communication-based tools (e.g., website development) for new and existing programs• Partnering with New Product team to bring a concept to charter, and a go to market strategy for 2 products launching in 2015.• Incorporated customer insights into marketing plans, to create symbiotic content that met the needs of the internal and external customer. (S-Factors/Case Content)• Developed new websites, apps and electronic training methods to broaden reach of marketing strategies.• Designed curriculum and strategy for Neuro and CT resident training programs to gain competitive share.• Launching online training environment for new products.• Collaborated with numerous business partners to increase educational offerings for unmet needs in residency training, non-clinical stakeholders, and mid-level practioners.
  • Ethicon
    Professional Education Manager
    Ethicon Apr 2011 - Dec 2012
    Design and implement innovative education programs to train competitive physicians. Partner with Sales Management, Marketing and Key Physicians to drive sales initiatives through training, and create new strategies for growth.• Designed a peer to peer forum to double rate of procedural trials• Created new strategy to benefit sales management and drive marketing platform needs by implementing a cost-benefit analysis on all training needs• Developing new website designed on better targeting physicians and nurses for education and training sales force.• Developed the Gynecare Interceed, adhesion prevention in Gyn Oncology strategy and grew product 21% in 2012.• Created a competitive marketing campaign for Gynecare Thermachoice for the US, that was then used internationally.• Lead development of TVT Model team to facilitate training on Gynecare TVT products• Designed and participated in Artisyn, Sigma Advisory Boards to gain insights on voice of customer on new products.• Collaborated with numerous business partners to increase educational offerings for unmet needs in minimally invasive gynecology market. ( Intuitive Collaboration/Ethicon Endo Collaboration/Ethicon Products)
  • Johnson & Johnson
    Sales Representative Ethicon Women'S Health And Urology
    Johnson & Johnson Dec 2007 - Apr 2011
    New Brunswick, Nj, Us
    • 2010 Marathon Award for hitting forecast (3 years in a row)• 2009 #4 Rep nationally based on dollar volume increase (#1 for percent growth: 42%)• Glamour Trip 2009 (President’s Club Winner)• Interceed Rep of the Year 2009• 2008 exceeded forecast by 22%• International Assignment: 2011 Canada NTM trained /launched TVT Abbrevo and Prosima• 2010 TVT Abbrevo launch team and created an Abbrevo team to develop a field based perspective for feedback to marketing on sales techniques, key messaging and recommended tools needed.• Division/Region Leadership Roles: VOTE Team, CH Brand Team 2010/2011, Field Marketing 2009/2010, ProfEd 2010• Field Sales Trainer 2010-trained 6 new reps, and trained one tenured rep to bring to a new clinical level and she was awarded the Glamour Award in 2010.• Encore Awards: V.O.T.E. Team 2010, Conceptus TCIO Training 2011
  • Performance Food Group
    Sales Representative
    Performance Food Group Dec 2004 - Dec 2007
    Richmond, Va, Us

Mary Byerly Skills

Capital Equipment Medical Devices Operating Room Product Launch Surgeons Market Development Sales Marketing Strategy Urology Strategy Cross Functional Team Leadership Bilingual English/spanish Cardiology Competitive Analysis Surgical Instruments Disposables Sales Management Sales Effectiveness Product Development Orthopedic Product Management Pharmaceutical Sales Surgery Training Global Marketing Marketing Hospital Sales Marketing Management Orthopedics Healthcare Industry Business To Business Healthcare Strategic Communications Working With Surgeons Leadership Management Strategic Planning Digital Digital Marketing Acquisitions Product Marketing Go To Market Strategy Spanish Advisory Boards Education Strategy Sales And Marketing Business Development Business Planning

Mary Byerly Education Details

  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Global Leadership Program
  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Master Of Business Administration (Mba)
  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Economics

Frequently Asked Questions about Mary Byerly

What company does Mary Byerly work for?

Mary Byerly works for Hologic, Inc.

What is Mary Byerly's role at the current company?

Mary Byerly's current role is VP of Marketing, Hologic.

What is Mary Byerly's email address?

Mary Byerly's email address is ma****@****hoo.com

What is Mary Byerly's direct phone number?

Mary Byerly's direct phone number is +140875*****

What schools did Mary Byerly attend?

Mary Byerly attended Harvard Business School Executive Education, University Of North Carolina At Chapel Hill, Georgia Institute Of Technology.

What skills is Mary Byerly known for?

Mary Byerly has skills like Capital Equipment, Medical Devices, Operating Room, Product Launch, Surgeons, Market Development, Sales, Marketing Strategy, Urology, Strategy, Cross Functional Team Leadership, Bilingual English/spanish.

Who are Mary Byerly's colleagues?

Mary Byerly's colleagues are Ashok Kumar Gera, Stephen Hinck, Andrew S., Lee Stout, Todd Gilliams, Paula Dungca, Jamielyn Soriano.

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