Mary Campbell

Mary Campbell Email and Phone Number

Digital Marketing Manager @ High10 Digital
louisville, kentucky, united states
Mary Campbell's Location
Louisville, Kentucky, United States, United States
Mary Campbell's Contact Details

Mary Campbell work email

Mary Campbell personal email

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About Mary Campbell

I recently graduated top of my class with an MBA from the University of Louisville College of Business in August 2024, building on my Master of Science in Business Analytics (graduated with honors), and my Bachelor of Science in Business Administration with a concentration in Marketing. My education has provided me with a strong foundation in both the technical and strategic sides of business, and I’m always eager to apply this knowledge in the real world.I specialize in digital marketing, focusing on UX design, SEO, website analytics, A/B testing, and Google Ads. I hold certifications in Google Analytics, Google Data Studio, Google Ads, and Google Tag Manager, and am experienced with tools like Optimizely and Sessioncam. Additionally, I have technical expertise in SQL, Tableau, Power BI, SAS Studio, and R, which allows me to transform data into actionable insights that help drive strategic business decisions.Outside of work and academics, I’m a figure skating instructor, a proud pet mom, and an avid traveler. In 2021, I took a solo trip to Ireland, where I drove myself around the entire country—a journey that taught me the value of adaptability and taking on new challenges. In spring 2024, I had the chance to travel to Greece and Turkey with my MBA cohort, where we explored international businesses like a silk and cashmere company, a winery, an olive oil producer, a brewery, and a spice market. I’m passionate about lifelong learning, problem-solving, and always seeking new challenges. Whether it’s marketing, business analytics, travel, cats, or true crime, I’m always happy to connect and share ideas. Feel free to reach out if you'd like to chat!

Mary Campbell's Current Company Details
High10 Digital

High10 Digital

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Digital Marketing Manager
louisville, kentucky, united states
Employees:
7
Mary Campbell Work Experience Details
  • High10 Digital
    Digital Marketing Manager
    High10 Digital Sep 2024 - Present
    Louisville, Kentucky, United States
  • Avante Health Solutions
    Digital Marketing Manager
    Avante Health Solutions Sep 2022 - Aug 2024
    Louisville, Kentucky, United States
    As the Digital Marketing Manager for Avante Health Solutions, I managed SEO, AdWords, UX, and Digital Optimization. I used Mouseflow for collecting user behavior data from their website session. I used this data along with Google Analytics data to aid in ideation for AB testing using VWO. I worked closely with the front-end web developer to make changes to the website to improve performance and the user experience. I supervised our marketing analyst who was tasked with monitoring and managing the Google Ads account, pulling data from our CRM, and creating reports using third party data using excel. We collaborated on how to improve keywords, targeting, KPIs, and ad content. I was also tasked with external market research by summarizing marketing reports and providing insights. I created report dashboards using PowerBI and Google Data Studio to allow leadership to quickly reference sales and lead data. I worked cross functionally with the ERG and CRM team, and the sales team leaders to improve marketing efforts.
  • Avante Health Solutions
    Digital Marketing Analyst
    Avante Health Solutions Oct 2021 - Sep 2022
    Louisville, Kentucky, United States
    As the digital marketing analyst, I was tasked with identifying trends of user behavior on the company website, as well as legacy websites of companies Avante had acquired. I used Google Analytics to study user data for each website. I introduced the company to heat mapping, using Mouseflow, to analyze user behavior on our site to aid in design changes and AB testing. I also brought AB testing to the company by introducing VWO. I created a regular meeting cadence with sales team leaders to update them on current trends and marketing updates, and to discuss any requests they may have, while collaborating to develop new marketing strategies.
  • Alpine Ice Arena
    Figure Skating Instructor
    Alpine Ice Arena Nov 2019 - Mar 2024
    Louisville, Kentucky, United States
    I have been a figure skater with the Louisville Figure Skating Club since I was 12 years old. I believe that anyone who can walk can skate, as long as you are not afraid to fall. I teach all ages from beginner to intermediate and some advanced field moves. I instruct at Alpine Ice Arena which is open seasonally from November to March.
  • Wiley Education Services
    Digital Ux Optimization Specialist
    Wiley Education Services Jun 2019 - Oct 2021
    Louisville, Kentucky, United States
    Wiley Education Services acquired The Learning House in October 2018. The company was reorganized and I was moved to the Digital Optimization team in June 2019. In this role, I was responsible for creating AB tests for university landing pages. This involved Google Analytics and Heat-mapping data analysis. I was also involved in landing page design. I worked with the development team to use best practices to create landing pages that represented universities’ online programs.
  • University Of Louisville College Of Business
    Graduate
    University Of Louisville College Of Business Aug 2020 - Sep 2021
    Louisville, Kentucky, United States
    Master of Science in Business Analytics
  • The Learning House
    Landing Page Ux Optimization Specialist
    The Learning House Sep 2018 - Jun 2019
    Louisville, Kentucky
    As the landing page UX specialist, I was given the responsibility of auditing the landing pages for universities’ online programs. This involves using CrazyEgg for AB tests and HotJar for heat mapping. I also assisted with landing page design by using practices found through external research. I also used Google Analytics to know how to prioritize pages and to understand the demographic of the users.
  • The Learning House
    Marketing Intern
    The Learning House May 2018 - Sep 2018
    Louisville, Kentucky, United States
    As the marketing intern at The Learning House, I was responsible for assisting the marketing team with spreadsheet creation, project management, office design, and event planning. I was tasked with a major project of redesigning the first floor office space. I collaborated with the team and we created a concept that the CEO implemented.
  • La Chasse Restaurant
    Server
    La Chasse Restaurant Aug 2016 - Sep 2018
    Louisville, Kentucky
    Responsibilities:Training new hires.Continuous learning about French wines and cuisine.Engaging with customers face to face to sell product.
  • University Of Louisville
    Graduate
    University Of Louisville Aug 2013 - May 2018
    Louisville, Kentucky Area
    Bachelor of Science in Business Administration in Marketing
  • Volare Italian Ristorante
    Server
    Volare Italian Ristorante May 2014 - Aug 2016
    Louisville, Kentucky Area
    Responsibilities:Engaging with customers to sell food and wine in a high volume, fast paced environment. Training new hires.Knowledge of wine and food.

Mary Campbell Education Details

Frequently Asked Questions about Mary Campbell

What company does Mary Campbell work for?

Mary Campbell works for High10 Digital

What is Mary Campbell's role at the current company?

Mary Campbell's current role is Digital Marketing Manager.

What is Mary Campbell's email address?

Mary Campbell's email address is ma****@****tal.com

What schools did Mary Campbell attend?

Mary Campbell attended University Of Louisville College Of Business, University Of Louisville College Of Business, University Of Louisville College Of Business.

Who are Mary Campbell's colleagues?

Mary Campbell's colleagues are Robert Docherty, Kate Hatter, Mandy Jackson, Dana Cliff, Shawn Wilkie, Lara Metrovich.

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