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Mary Carpenter phone numbers
Mary Carpenter helps companies grow by using proven techniques in media and digital marketing to build brand awareness and acquire customers. She partners with CEOs and CMOs to make the business case for marketing as a growth lever, sets up the mechanics of a customer acquisition program with the right partners, and establishes the measurement and optimization strategies to make it scale. Mary is a veteran marketing executive and trusted advisor to companies seeking expertise in brand and growth marketing. She has led regional offices, run client teams and built capabilities within Omnicom, WPP, Publicis, Allstate and Asurion. She co-founded Carpenter Media Group with her husband, a professional journalist and freelance writer.
Carpenter Media Group, Llc
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Independent ConsultantCarpenter Media Group, Llc Jan 2020 - PresentI partner with clients on digital transformation, media planning, growth marketing, data strategy, martech implementation, and agency management.I partner with agencies on business development, agency credentials, case studies, product development, and client leadership
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Chief Digital OfficerAsurion Oct 2020 - Aug 2021Nashville, Tennessee, Us -
President, Midwest RegionPhd Worldwide Jan 2015 - Dec 2019Bankside, London, GbLed the Chicago office of PHD, home to the agency's partnerships with SC Johnson, Hormel Foods, Kohler, Porsche and more. -
Managing PartnerMindshare Oct 2012 - Dec 2014London, England, GbExecutive responsibility for client management, new business, capability building, and talent development for Mindshare’s second largest office in North America. Chicago office clients include Kimberly Clark, BP, Abbott, Purina, Sam's Club, American Family Insurance and Dyson.Led Mindshare's Performance Marketing practice across North America, with a focus on the agency's core capabilities in acquisition marketing, e-commerce, direct response and predictive analytics. Also was responsible for leading efforts to expand performance-focused products and techniques to support Mindshare's broader Adaptive Marketing practice. -
Evp, Managing DirectorStarcom Mediavest Group Jun 2010 - Aug 2012Business unit leader for Halogen Response Media, SMG’s direct response capability supporting acquisition marketing needs for Comcast, Bristol Meyers Squibb, Allstate, Walmart, Avon, and Kraft. In charge of marketing, sales and delivery of full service response marketing capability: planning, buying, optimization, analytics and reporting for all types of performance media (DRTV, direct mail, display, SEM, email, print, inserts, in-store, radio)Also led SMG Directory Marketing business unit focused on hyper-local media products and services including online and mobile directories, profile management, local SEM/SEO and location-based media, and traditional print directories.
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Evp, Starcom UsaStarcom Mediavest Group Mar 2009 - May 2010Led U.S. client partnerships representing $20MM in revenue and over $400MM in media billings: Walgreens, Hallmark, Sara Lee, Nintendo, Heinz, Del Monte, Advance Auto PartsResponsible for delivery of integrated media services across traditional and digital media, national and local geographies, general and multicultural targets, and brand and retail messaging strategies.
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Head Of Strategy And OperationsGm Planworks Jan 2006 - Feb 2009UsLed the U.S. planning teams and operations capability for GM Planworks, SMG’s dedicated media unit servicing all General Motors vehicle divisions, as well as OnStar, GM Goodwrench, AC Delco, and GMAC.Oversaw media budgets totaling more than $2 billion across corporate, division, and field marketing entities. Managed P&L for entire GM U.S. assignment across offices in Detroit, Chicago and New York. -
Chief Operating OfficerGm Planworks Jan 2001 - Dec 2005UsPitched and won consolidated GM media planning assignment leading to largest single win ever for the agency.Led the opening of SMG’s GM Planworks office in Detroit, including the establishment of office facilities and IT infrastructure, the recruitment of talent at every level, and the creation of comprehensive media and financial systems to support $2 billion in media spending.
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Media Director, Associate Media Director, Media SupervisorStarcom Jun 1995 - Dec 2000Chicago, Il, UsVarious positions at Leo Burnett and Starcom USA on Motorola, Hallmark, P&G, Heinz, Starkist, and General Motors
Mary Carpenter Skills
Mary Carpenter Education Details
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Miami UniversityMass Communication
Frequently Asked Questions about Mary Carpenter
What company does Mary Carpenter work for?
Mary Carpenter works for Carpenter Media Group, Llc
What is Mary Carpenter's role at the current company?
Mary Carpenter's current role is Media Executive, Brand and Growth Marketing Leader, C-Suite Advisor.
What is Mary Carpenter's email address?
Mary Carpenter's email address is ma****@****ail.com
What is Mary Carpenter's direct phone number?
Mary Carpenter's direct phone number is +4420744*****
What schools did Mary Carpenter attend?
Mary Carpenter attended Miami University.
What skills is Mary Carpenter known for?
Mary Carpenter has skills like Digital Media, Media Planning, Digital Strategy, Integrated Marketing, Marketing Strategy, Digital Marketing, Analytics, Media Buying, Sem, Online Advertising, Advertising, Strategy.
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