Mary Casey Email & Phone Number

My team and I work closely with subject matter experts within MGE to understand project goals, recommend campaign strategies, execute through various channels, and follow up with key learnings and metrics. Focused on continuous improvement, I lead my team toward building on successful campaign tactics, learning from failures, and trying new strategies in.

Madison, Wisconsin Area

• I develop and execute multi-faceted marketing campaigns, including lead generation & customer nurture programs, event logistics, collaboration with Inside Sales and Creative, drive content development, team leadership.
• Provide project management and strategic direction to cross-functional teams
• Develop and implement marketing plans that span in-depth customer interviews, case studies, emails, blogs,… Show more I develop and execute multi-faceted marketing campaigns, including lead generation & customer.
• Develop and implement marketing plans that span in-depth customer interviews, case studies, emails, blogs, webinars, and social media
• Establish editorial calendar, collaborate with cross-functional teams & deliver timely content to digital channels Show less

I lead the development of marketing assets, created marketing strategies and executed key tactics, paying close attention to failures and pivoting when necessary. I consistently met lead generation goals with my team through marketing channels including tradeshow, social media, webinar, email, web contact forms, nurture campaigns, and others. I was.

Madison, Wisconsin Area

I owned marketing and product management development of our proprietary product lines including sales support for the Demco Interiors division. I worked with various internal teams and vendor partners to develop specification guides and ensured product details were kept up-to-date and image libraries available and easily accessible for our sales team and.

Madison, WI

I managed advertising campaigns for Demco Interiors with a number of library industry publications, worked with vendors to develop Demco proprietary products and work them into the business system, created marketing materials for the field sales representatives, coordinated tradeshows, ensured supplies/etc. were shipped on time and various other marketing.

Traveled across the country in a branded, specialized GORE-TEX truck promoting the brand at outdoor expos and events, US Ski Championships and other ski/snowboarding events, The North Face Endurance Challenges, and various other sites. Gathered valuable customer testimonials and with two others, managed nearly all aspects of the events while elevating the.

Promoted Nike Soccer's newest cleats to youth soccer players in the Midwest. Held small-sided tournaments for soccer clubs and attended larger events where I set up a 20 x 20 tent and interactive Nike Soccer display and gathered valuable feedback about the products.