Mary Casey Email & Phone Number

My team and I work closely with subject matter experts within MGE to understand project goals, recommend campaign strategies, execute through various channels, and follow up with key learnings and metrics. Focused on continuous improvement, I lead my team toward building on successful campaign tactics, learning from failures, and trying new strategies in order to exceed project goals.

Madison, Wisconsin Area

I develop and execute multi-faceted marketing campaigns, including lead generation & customer nurture programs, event logistics, collaboration with Inside Sales and Creative, drive content development, team leadership, report metrics to key stakeholders, and recommend opportunities for improvement.• Provide project management and strategic direction to cross-functional teams• Develop and implement marketing plans that span in-depth customer interviews, case studies, emails, blogs,… Show more I develop and execute multi-faceted marketing campaigns, including lead generation & customer nurture programs, event logistics, collaboration with Inside Sales and Creative, drive content development, team leadership, report metrics to key stakeholders, and recommend opportunities for improvement.• Provide project management and strategic direction to cross-functional teams• Develop and implement marketing plans that span in-depth customer interviews, case studies, emails, blogs, webinars, and social media• Establish editorial calendar, collaborate with cross-functional teams & deliver timely content to digital channels Show less

I lead the development of marketing assets, created marketing strategies and executed key tactics, paying close attention to failures and pivoting when necessary. I consistently met lead generation goals with my team through marketing channels including tradeshow, social media, webinar, email, web contact forms, nurture campaigns, and others. I was recommended by multiple colleagues to take on the role of Software Marketing Director for the library software company, Boopsie, acquired by Demco… Show more I lead the development of marketing assets, created marketing strategies and executed key tactics, paying close attention to failures and pivoting when necessary. I consistently met lead generation goals with my team through marketing channels including tradeshow, social media, webinar, email, web contact forms, nurture campaigns, and others. I was recommended by multiple colleagues to take on the role of Software Marketing Director for the library software company, Boopsie, acquired by Demco in 2015. Show less

Madison, Wisconsin Area

I owned marketing and product management development of our proprietary product lines including sales support for the Demco Interiors division. I worked with various internal teams and vendor partners to develop specification guides and ensured product details were kept up-to-date and image libraries available and easily accessible for our sales team and prospective buyers. I coordinated on-site photography, studio photography, nurtured vendor relationships, and executed tradeshow logistics… Show more I owned marketing and product management development of our proprietary product lines including sales support for the Demco Interiors division. I worked with various internal teams and vendor partners to develop specification guides and ensured product details were kept up-to-date and image libraries available and easily accessible for our sales team and prospective buyers. I coordinated on-site photography, studio photography, nurtured vendor relationships, and executed tradeshow logistics, churning out product and customer collateral, assisting in webinar production and promoting our brand via various marketing channels. Show less

Madison, Wi

I managed advertising campaigns for Demco Interiors with a number of library industry publications, worked with vendors to develop Demco proprietary products and work them into the business system, created marketing materials for the field sales representatives, coordinated tradeshows, ensured supplies/etc. were shipped on time and various other marketing activities.

Traveled across the country in a branded, specialized GORE-TEX truck promoting the brand at outdoor expos and events, US Ski Championships and other ski/snowboarding events, The North Face Endurance Challenges, and various other sites. Gathered valuable customer testimonials and with two others, managed nearly all aspects of the events while elevating the brand at every stop.

Promoted Nike Soccer's newest cleats to youth soccer players in the Midwest. Held small-sided tournaments for soccer clubs and attended larger events where I set up a 20 x 20 tent and interactive Nike Soccer display and gathered valuable feedback about the products.