Mary C. Email & Phone Number

• Strategize and oversee Go-to-Market activities for major features such as dashboard capabilities and media type expansion.
• Collaborate with Commercial, Product Marketing, Education, Customer Success, and Support teams to create a value rich client experience.
• Partner with four engineering teams to account for back end, front end, and operational impacts of new features.
• Ideate and execute new product line extensions for revenue growth from first thought to launch. Continue to plan and strategize for expansion.

• Execute product vision through partnership with software engineers
• Strategize and oversee Go-to-Market activities for Dynamic Creative Optimization product
• Prioritize all work based on stakeholder and client needs
• Participate in all Agile ceremonies and maintain a prioritized backlog

• Strategically organized Robotic Process Automation opportunities to create space for job expansion among associates while generating time and cost savings
• Evaluated projects by constructing business cases with quantified data to understand business value
• Consulted with business partners and leadership to chart out process improvements and provide technology enhancement recommendations

• Lead through complex client situations, collaborating with the account team to ensure positive results
• Explore and examine potential opportunities for functional team and work to find pragmatic solutions
• Support over $20 million dollars in annual revenue

• Partner with internal and external contacts to execute production of client campaigns
• Establish processes that best serve client needs to increase client retention and satisfaction
• Investigate and issue resolution tactics to minimize client impact and internal costs

Livonia, MI

• Media Delivery Team--Program Management
• Execute direct mail programs that utilize intelligent media delivery driven by proprietary data
• Develop positive client relationships to increase retention and revenue
• Maintain cross functional partnerships with sales, targeting, analytics, logistics, and manufacturing
• Creatively resolve unanticipated issues throughout the order execution process

Rossville, IN

• Assisted with development of business from its incorporation through two large expansions
• Plan events to engage consumers with product offerings and community involvement
• Preparing orders, ensuring quality customer service, managing inventory
• Attend purchasing meetings with various suppliers
• Create in store marketing strategies

Hillsdale, MI

• Assist customers and provide a pleasant environment for purchasing
• Financial bookkeeping; record sales, purchases, and other fees (taxes etc.)

Arlington, Virginia

• Reported trends on Google Analytics and used information to improve website
• Processed data for the VP of Operations to find where flaws in the business process existed
• Researched competitor social media to ensure online relevancy

Hillsdale, MI

• Conducted market situation analysis to position the company for the target market
• Wrote radio and newspaper copy and developed a slogan
• Developed a radio and newspaper schedule for the running of ads
• Communicated directly with the client and consulting group as the account executive

Lagrange, OH

• Researched sales leads
• Developed daily promotional offers
• Aided in production of corporate informational video
• Tracked pricing trends

Master Of Business Administration - Mba, Strategic Management & Analytics

Bachelor Of Arts (Ba), Marketing Management