Mary C. Email & Phone Number

• Strategize and oversee Go-to-Market activities for major features such as dashboard capabilities and media type expansion.• Collaborate with Commercial, Product Marketing, Education, Customer Success, and Support teams to create a value rich client experience. • Partner with four engineering teams to account for back end, front end, and operational impacts of new features.• Ideate and execute new product line extensions for revenue growth from first thought to launch. Continue to plan and strategize for expansion.

• Execute product vision through partnership with software engineers• Strategize and oversee Go-to-Market activities for Dynamic Creative Optimization product• Prioritize all work based on stakeholder and client needs• Participate in all Agile ceremonies and maintain a prioritized backlog

•Strategically organized Robotic Process Automation opportunities to create space for job expansion among associates while generating time and cost savings•Evaluated projects by constructing business cases with quantified data to understand business value•Consulted with business partners and leadership to chart out process improvements and provide technology enhancement recommendations

• Lead through complex client situations, collaborating with the account team to ensure positive results • Explore and examine potential opportunities for functional team and work to find pragmatic solutions• Support over $20 million dollars in annual revenue

• Partner with internal and external contacts to execute production of client campaigns• Establish processes that best serve client needs to increase client retention and satisfaction• Investigate and issue resolution tactics to minimize client impact and internal costs

Livonia, Mi

Media Delivery Team--Program Management• Execute direct mail programs that utilize intelligent media delivery driven by proprietary data• Develop positive client relationships to increase retention and revenue• Maintain cross functional partnerships with sales, targeting, analytics, logistics, and manufacturing• Creatively resolve unanticipated issues throughout the order execution process

Rossville, In

• Assisted with development of business from its incorporation through two large expansions• Plan events to engage consumers with product offerings and community involvement• Preparing orders, ensuring quality customer service, managing inventory• Attend purchasing meetings with various suppliers• Create in store marketing strategies

Hillsdale, Mi

• Assist customers and provide a pleasant environment for purchasing• Financial bookkeeping; record sales, purchases, and other fees (taxes etc.)

Arlington, Virginia

• Reported trends on Google Analytics and used information to improve website • Processed data for the VP of Operations to find where flaws in the business process existed • Researched competitor social media to ensure online relevancy

Hillsdale, Mi

• Conducted market situation analysis to position the company for the target market• Wrote radio and newspaper copy and developed a slogan • Developed a radio and newspaper schedule for the running of ads• Communicated directly with the client and consulting group as the account executive

Lagrange, Oh

• Researched sales leads• Developed daily promotional offers • Aided in production of corporate informational video • Tracked pricing trends

Master Of Business Administration - Mba, Strategic Management & Analytics

Bachelor Of Arts (Ba), Marketing Management