• Oversee digital marketing strategy, content, budget and agency management across paid social, paid search, SEO, affiliate marketing, native content, programmatic, display and new digital channels • Collaborate with external agencies/partners on a weekly basis to develop monthly & yearly plans and manage all ecommerce ROI marketing programs; including the areas of SEO, paid search, retargeting, social calendar• Develop guidelines and produce marketing collateral for Wholesale Coop Programs • Responsible for planning, negotiation, management and execution of campaigns & billing of ads

• Oversaw the creative marketing team including; in-house photographer, graphic designer, two social marketing coordinators & intern • Built and tracked the marketing & adv budget, which included photoshoots, campaigns, advertisements, e-commerce & influencer marketing • Responsible for the pre & post production processes and execution for all in house content marketing initiatives & seasonal campaigns• Partnered with wholesale team to aid in the production and delivery of all seasonal presentations, e commerce assets & in store signage • Liaised & partnered with CEO, E-commerce Director; Planner & Merchandiser daily to determine creative asset requirements for each channel • Initiated and implemented an influencer marketing platform which delivered $150k in new revenue and provided new co-branded partnerships• Introduced & executed all PR, in office events & charity & volunteer partnerships • Developed all monthly content calendars & campaigns to achieve all marketing strategy goals

• Partnered with CRM manager in store to gather & update consumer data that was used to create an internal CRM platform to analyze, plan, & execute monthly marketing campaigns which assisted to increasing the seasonal full price sell-thru by 12.2% YOY during the Q4 holiday period

•Provided support for the innovation & commerce team through various market research projects with respect to multi- national companies, with a focus on luxury fashion accounts by building questionnaires & decoded data collection in order to prepare a final report for given study

• Responsible for opening new stores, hosting events, producing brand kits, & sales optimization activities for Web, Amazon, Independent, QVC, Sephora & Military accounts that resulted in a 14% increase to the wholesale independent business • Developed marketing materials & coordinated logistics to ensure timely delivery of kit designs & production of in- store displays

• Worked closely with the Director of Creative Services for showroom market setup, trade show planning, and stop-in-shop retail partner events • Partnered with senior AE to maintain wholesale accounts by assisting in market appointments, order management and analysis, swatch books • Supported the Director of Strategy in compiling retailer's projections (i.e., Nordstrom, Saks, etc.) as well as sales team's internal projections as finance prepared the final seasonal budgets that sales were held to

• Worked closely with the Director of Creative Services for showroom market setup, trade show planning, and stop-in-shop retail partner events • Partnered with senior AE to maintain wholesale accounts by assisting in market appointments, order management and analysis, swatch books • Supported the Director of Strategy in compiling retailer's projections (i.e., Nordstrom, Saks, etc.) as well as sales team's internal projections as finance prepared the final seasonal budgets that sales were held to