Mary Fratto Email & Phone Number

VDX.tv (formerly known as Exponential) is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging digital landscape.We connect the dots between people, devices, and households to deliver a more consistent, relevant, and meaningful brand experience across CTV and personal devices.VDX.tv is a division of Exponential Interactive, Inc. Founded in 2001, VDX.tv is a privately owned, self-funded, minority-owned business with operations in 15 countries worldwide and massive global reach.

VDX creates video-driven experiences that integrate a brand's TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices, and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices.

Cambridge, Massachusetts, United States

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Needham, Massachusetts

Needham, Ma

Needham, Ma

- Provide strategic consultation and account management to four of the top 11 global hotel chains to grow their online traffic acquisition, and increase their ROI with TripAdvisor . - Identify and implement strategies that enable clients to drive maximum revenue using all commerce platforms - CPC sales (Meta Auction), CPA (Instant Booking), and Business Listings (Subscription)- Optimize the client accounts daily and proactively find new ways to build the client’s business through detailed analysis, Back decisions with data analysis and a clear understanding of the client's business objectives.

Greater Boston Area

- Worked with 20+ hotels to grow their online traffic acquisition success, and increase their investment with TripAdvisor through CPC sales. - Worked to manage the optimization process of the client account and proactively find new ways to build the client’s business through detailed analysis and effective salesmanship.- Built effective internal partnerships to help showcase other TripAdvisor advertising solutions - Problem solved technical solutions to ensure that campaign meets quarterly targets.- Backed decisions with data analysis and a clear understanding of the client's business objectives.- Monitored and reported campaign metrics on weekly calls and in person quarterly business reviews

New York, New York

As an Account Executive I lead business development and account management efforts for ASL's largest clients which include some of worlds top online properties such as FoxNews.com, USAToday.com and ESPN.com. Goals include growing the revenue of existing partners and identifying new business opportunities. I lead partnership development efforts and am responsible for identifying and selling-in optimization opportunities to increase overall partner revenue. I am the main point of contact with our publisher partners, and expected to grow revenue from an initial baseline through secondary sales efforts coupled with analysis to support my recommendations.- Sign and launch an average of three new publishers a month ranging from 5 million to 1 billion monthly page impressions- Awarded largest new business award in 2011 – sold in and launched CNBC o In 2012, relationship made over $1.8 million in gross revenue- Present quarterly account reviews to clients, reviewing results and suggesting optimized placements- Upsell mobile, video, display, newsletters, and TPI (text plus image) product to current and potential clients- Manage an Account Manager who supports me all on of my accounts- Nominated Cultural Ambassador to AOL new hires

- Managed a diverse portfolio of CPA based lead generation campaigns for national advertisers with online marketing budgets of upwards of $1M annually, such as Nestle Waters, optionsXpress, World of Warcraft, Zecco trading, Columbia House, and Peapod. Distribution channels include search, affiliate distribution, display advertising, email marketing and pay per call- Serve as primary contact for clients, aligning offline and online advertising goals, defining opportunities, and developing marketing strategies, with a goal of increasing each client's ROI by 40% in six months- Forecast quarterly portfolio revenue goals and responsible for meeting or exceeding these goals- Direct two Launch Account Coordinators to oversee process improvement to more quickly set up merchants and generate revenue - Email Channel Manager: Support the execution and launch of all email marketing campaigns. Insure all HTML email creative is set up with proper tracking. Provide daily suppression lists to clients to ensure they are compliant with industry regulation. Conduct Email Marketing trainings and presentations for colleagues

- Managed all client program and campaign launches including interface set up, launch communications, creative uploading, and offer creation – launching 135 new merchants since November 1, 2007- Ran and analyzed performance reports using proprietary and 3rd party reporting applications. Recommended new affiliate partnerships and optimization plans - Reviewed publisher websites to identify opportunities for campaign placement – set up a relationship with one merchant that resulted in over $6,000 in affiliate commissions in one month- Created publisher prospect lists using internal reports, 3rd party prospecting tools and independent research- Facilitated resolution of billing and technical issues. Ensured client issues were resolved in a timely manner- Assisted with campaign communications and interface maintenance including uploading and categorizing banners and text links and creating publisher offers- Designed HTML newsletters in Dreamweaver for merchant’s recruitment of affiliates

- Chairman of internal marketing campaign to support better communication between clients and affiliates- Led audit of major client site, ensuring client contacts are up-to-date and current product offerings are displayed- Managed client referral program by reviewing information submissions- Organized company trade shows and meetings, including material shipments, travel reservations, and subsequent follow-up with new contacts- Assisted two Vice Presidents by managing contacts, scheduling appointments, and assisting with special projects