Sock Candy is a maximalist fashion-sock brand for the unconventional spirit. Our funky yet elegant socks are designed to be the elevated, statement accessory women can reach for to complete their look and express their individuality. Unlike other novelty sock brands, our designs are created with an editorially driven aesthetic, featuring uniquely whimsical prints at an accessible price, so that women can “sock-up” on multiple styles for every occasion, whether they are dressing up for a special event or adding a pop of eye candy to their daily look. As Seen On Buzzfeed, Vogue, Refinery29 and LA Times.

Reckitt Benckiser - Woolite & Multi-Surface

American Express Acquisition

Johnson and Johnson, Zyrtec, Benadryl and Sudafed

Zyrtec/Benadryl/Sudafed, July 2012 - March 2014Simponi, June 2011 - June 2012

- Acted as key representative at community and professional networking events to increase the visibility of Asian-Americans in the media and entertainment sector and empower the artistic youth sector through entertainment - Identified and set-up opportunities for entertainers to perform at community events and award shows- Obtained $1450 in sponsorships from 3 major organizations in Greater Atlanta Area, including State Farm

- Assisted clients with ad agency search process by conducting agency scans and updating agency profiles- Brainstormed strategies to aid marketers in successful marketing innovation, delivering proposal in a white paper

- Account management intern on Weight Watchers- Created client-facing decks for various projects- Assisted account team with day-to-day tasks: put together master timelines, update client estimates, analyze Competitrack reports, support AEs in overseeing creative edits and production- Worked with a group of seven interns to develop campaign for Hamburger Helper that was presented to senior management

- Researched and contacted 13 organizations in the Greater Atlanta Area to inform them about Kollaboration’s mission and annual concert, ultimately obtaining $400 in sponsorships from 2 major organizations - Seek out potential media outlets, maintain current relationships, and write press releases

- Recommended a full-scale promotional plan for Arby’s as a result of a comprehensive individual project on the current QSR promotional landscape and effective promotional techniques, presented at end of internship

- Execute the annual SHOP Atlanta feature of magazine by researching and contacting leads and assisting sales reps with follow-up calls and proposals- Participate in event coordination by creating invitation lists, managing RSVPs, and checking-in guests- Conduct market research on industries and clients in the fashion, dining, travel, and entertainment businesses- Create and design giveaway templates, gift certificates, and event flyers

- Conceptualized and designed sales day flyers and assisted point-of-sale managers at call centers to gain in-the-field experience at sales days activities and interact with sales reps- Executed Showtime grassroots on-campus university campaign aimed to bring Showtime to the university segment- Wrote company’s quarterly commercial sales letter and prepared a sales kit to mail to 900 commercial sales contacts- Used S.A.T. to find contact information for 60 cable companies and called each contact to gather information- Delivered a mock training presentation about Showtime that was presented for the Atlanta office