Mary Gutierrez Email and Phone Number

Interface with Marketing to gather requirements for acquisition marketing campaigns and provide data strategy guidance for the campaign journeys. Champion the vision of the Data Team to grow the use of the new data platform across all areas of Humana.

• Responsible for collecting and eliciting requirements from end users so product aligns with business expectations. • Create and maintain roadmap and backlogs to ensure successful deliveries. • Translate business requirements into user stories within Azure DevOps environment.• Participate in UAT when necessary.

Lead product manager on developing an analytic module for measuring airline corporate performance. Responsibilities included: o Develop roadmap of an Airline Analytic product.o Determine what features to build or to refine through lean product discovery process.o Partner closely with Technology on solution design and defining priorities on the development of the Analytic product which involved the following:• Organizing Discovery sessions with subject matter experts.• Writing Epics and stories in JIRA based on results of discovery sessions.• Defining the Roadmap for the Analytic product.o Subject Matter Expert (SME) on airline corporate sales analytics.

Responsibilities included:o Translate business’s product requirements to Technology and measure its success.o Manage and prioritize backlog and communicate delivery with product teams.o Work very closely with development scrum teams day-to-day conveying vision, defining sprint priorities, partnering on solution design, and being available for questions and support.o Primary liaison for product and supported and trained teams on new product functionality.

Implemented key enhancements to the United Airlines Travelers' Amenity Product Portfolio based on field sales and external customer feedback which included working with cross-functional team for design and execution. Designed custom metrics and executed monthly reporting on usage and effectiveness of United's B2B Portal (known as United Jetstream). Collaborated with Sales Systems to troubleshoot and implement sales products into United's B2B Portal built on the Salesforce platform.Assisted in the training of the UA Sales team on new audit requirements as it related to specific products sold on the new customer sales portal. Created forecasting and trend reports off of a Salesforce platform for all the products purchased on UA Sales Customer Portal.Designed and managed the implementation of one of the products into the customer sales portal. Responsibilities included the following: (1) Writing the requirements, (2) Collaborating with internal IT and business units, and external developer on the design and testing, (3) Creating documentation for user training (for both external and internal users), (4) Act as SME for customer portal and hosted training webinars and supported the internal and external users throughout rollout.

Delivered sales corporate portfolio performance on a monthly basis to top executives and managed Sales Incentive Program which included monthly reporting of results and the payment process on a quarterly basis. Also provided analytical support for the Sales organization on cross-functional projects in UA.

Responsibilities included:o Analyzed Mileage Plus targeted email promotional campaigns that measured the revenue, the cost, and the ROI of the campaign and also presented key insights for future planning of similar promotions.o Assisted Marketing in determining best way to set up future promotions and ensure each campaign drove incremental revenue for the business.