• Managed team focused on creating B2B marketing and communications programs globally to support economics, structured finance, enterprise risk solutions and training verticals.• Optimized the performance of the marketing team by defining and implementing best practices to create efficiencies for the team. • Developed multi-channel marketing plans to build brand awareness, generate leads and increase client engagement and retention.• Created content to support go-to-market strategies and integrated programs for traditional and digital channels (e.g. website, presentations, thought leadership, video, events, PR, social media, sales enablement tools, advertising, webinars, etc.).• Responsible for global product positioning and value propositions to differentiate Moody’s Analytics product offerings. • Collaborated with senior leadership, sales and product management to align marketing initiatives with business priorities.• Cultivated lead generation pipeline; segmented and tailored messaging to effectively communicate with our constituents.• Conducted client research to map the buying process and build buyer personas to inform and better engage prospects/customers at all points along the customer journey. • Worked with analytics team to analyze data-driven trends to develop customer acquisition strategies. • Oversaw management of marketing budgets to best allocate spend between demand generation, trade show participation, paid media, etc.• Worked with corporate marketing to evolve brand standards and editorial style guide. • Increased media coverage of key SMEs to diversify and expand Moody’s Analytics brand.• Created “one voice” for Moody’s Analytics by refining brand statement to bring together lines of business creating a cohesive brand.• Member of Moody’s Corporate Social Responsibility Council, assisting Foundation staff with corporate initiatives.

• Managed a team of 5 covering the fixed income, multi-asset and alternative asset classes for both retail and institutional channels.• Developed product positioning to articulate each team’s investment process to build impactful sales stories • Created integrated campaign to launch Invesco’s Alternative Investments Suite which included 8 new products and integrating existing products, both active and passive.• Conceived Age of Income initiative to raise awareness and gather assets in Invesco’s income-oriented products. A multi-media campaign that included creating a value proposition, brand and messaging developed for website, collateral and social media outreach.• Implemented Asset Class Opportunities book, a compilation of approx. 20 timely sales ideas developed quarterly with input from sales leadership and product management. Responsible for strategy, idea generation and implementation.• Responsible for monthly and quarterly update cycle for all materials including fact sheets, brochures, sales ideas, PM commentary and website. Team updated over 2,000 pieces per year.• New product launches; 20+ annually.• Managed the creation of thought leadership for investment teams and developed delivery strategy using web, videos, and social media.• Managed creative resources to develop content and ensure brand standards were upheld.• Partnered closely with compliance to ensure FINRA requirements were being met.

Vice President – Digital Marketing (2007 – 2010)• Managed the MSIM U.S. retail web team responsible for marketing strategy, site enhancements and publishing.• Lead project manager for VanKampen.com redesign• Launched Morgan Stanley Institutional Liquidity website; wrote site requirements for IT development• Implemented summary prospectus for Van Kampen with a projected save of $1.9 million in its first year• Early adopter of email marketing; implemented email marketing tool to improve targeted communications and effectively measure financial advisor responseVice President – Marketing (2005 – 2007)• Managed team of five marketers responsible for integrated marketing campaigns and product launch materials for Morgan Stanley/Van Kampen mutual funds, unit trusts, SMAs and closed-end funds.• Developed unique brand for Van Kampen Alpha Strategies to create competitive advantage in the unit trust marketplace.• Responsible for all marketing updates, including rigorous UIT deposit schedule • Managed internal and creative agency resources

Assistant Vice President- Marketing Communications (2000-2005) • Managed team of 8 account managers to deliver content for product launches, marketing campaigns and value add programs.• Created and managed project plans for all marketing programs at the organization.• Implemented new corporate branding across all product lines.• Managed internal and creative agency resources to implement and evolve brand standards • Implemented job-tracking software and developed job cost report • Delivered over 2,500 marketing communications projects annually, including management of quarterly update process.Account Executive - Marketing Communications (1997-1999)• Supported the Retirement Services team and created powerful sub-brand for retirement product line-up. • Responsible for Quarterly Update book; a printed compendium of all product information. Delivered quarterly on an aggressive schedule.• Created memorable financial advisor promotional items including a desktop “Trivial Pursuit” and annual calendar that reflected the OppenheimerFunds value proposition.