Owner and operator of m.e. peters salon. Upscale in-home salon with over 220 clients. Blending high-end products and services with cutting edge industry knowledge, resulting in 100% growth, year over year. Create content and publishing schedule for social media outlets. Host client appreciate education events and knowledge exchanges.

Director, Web Strategy – Knowledge Management and Marketing Services (3/01-9/04)• Set direction for user experience on all UHC web channels, including direct e-marketing campaigns.• Successfully managed technology-based solutions for UHC’s web presence. • Oversaw execution and strategy for new content management and delivery systems. (FileNET, eProcess, Seibel)• Fostered internal partnerships with key functional areas, which include technology services, product owners and member services/customer relationship management.• Managed Knowledge Management web staff, co-managed web-facing IT staff.Key Accomplishments• Increased web user penetration by 100% since 3/01• Successful roll out of Knowledge Management tools and processes • Successful technical implementation of website redesign, security vetting and content management repository launch• Launched UHC’s first e-marketing campaigns Q1 2002, expanded to 17 campaigns per month• Elected to FileNet’s User Board of Directors (10/01-10/03), (4/04-9/05)• Invited to Web Trends/Net IQ Advisory Board (3/02)• Judged eHealthcare Strategy Awards (9/00, 9/01, 9/02, 9/03, 9/04)Key business relationships: FileNet, Convera, Web Trends/Net IQ, Verity, Adaptive Path

Assistant Director, Electronic Communications – Marketing Services (8/99 – 3/01)• Responsible for web development and content-posting operations using both contract labor as well as internal resources to publish 3,700-page secured web site.• Managed security staff, publishing staff and maintained relationships with project managers from various departments to develop our web presence. • Responsible for project plan development, resource negotiations, project implementation, site training, asset management. Key Accomplishments• Designed user experience and member of implementation team for UHC’s first online clinical benchmarking data collection system • Launched redesign of online meeting registration system• Implemented and presented first iteration of web site traffic reporting

• Designed and developed marketing strategy for e-commerce business unit, including 10 retail locations. E-commerce strategies included online product mix, pricing models, advertising campaigns, financial reporting and public relations. • Local marketing efforts included direct mail campaigns; newspaper advertising and public relations events. 800florals.com internet sales contributed approximately $490,000 toward $10m in revenue, annually. • Partnership and affinity programs yielded $90.000. Key Accomplishments• Increased internet sales by 28% in less than one year • Partnered and co-developed storefront with Yahoo Shopping during their first online marketplace venture• Partnered with Inktomi for search engine optimization planning• Developed relationships with Infoseek and AOL & Digital Sidewalks • Built cooperative commerce effort with Jones Dairy Farm Mother’s Day promotion

• Managed over 120 accounts in the Northern Illinois area.• Negotiated 65 independent and chain retail merchandising contracts.• Generated $10 million in sales annually in Northern Illinois territory. • Received Phi Beta Kappa (NIU) Speakers Award. Key business relationships: Walmart, Kelly Oil, J&L

• Compiled and analyzed monthly financial reports for the Midwest region. (Contracted volume analysis, industry volume analysis, profit and loss statements and operating expenses.)• Handled sales force and finance inquiries for custom invoicing applications and sales force automation applications.

Planned and purchased advertising for six publishing divisions. Negotiated vendor agreements.