Providing PR, communications and marketing support to nonprofit clients.

www.HawkVans.comRunning a small fleet of 15-passenger Mercedes Sprinter and Ford Transit vans out of Central Texas. Successes in the first year: • Reached and maintained profitability; shortened "low seasons"• Effectively managed logistics and operations to keep our fleet well-maintained, our customers happy, and our books in the black • Earned solely 5-star reviews on Google Business page• Sourced new booking software and designed and launched our website • Hired and managed team of contractors and built symbiotic relationships with local businesses• Built and maintained our commitment to delivering a five-star experience for our customers and partners, and being ethical business owners.

Family-owned real estate investment business with an active and passive portfolio including BRRRR rentals and rehabs.• Developed relationships, processes and new analytics tool to increase leads by 330%• Optimized acquisition review process to increase property offers from two to 38 per month• Led team of five contracted specialists including agents, construction contractors and rental managersHeerwald Property Group gives second life to abandoned and distressed homes and problem-solves to support affordable housing. We're interested in single-family homes, multi-family units and networking with like-minded investors/managers/potential partners.

Marketing + communications for values-driven mortgage banking company; reporting to CEO. HQ’d in Austin and committed to creating financial possibility.

As the work of Austin Pets Alive! continued to advance the animal welfare sector, we relaunched the American Pets Alive! brand to serve as our work’s educational and national outreach arm. I transitioned into a senior executive dual-role as Director of Marketing & Communications for both APA! and AmPA!, leading teams focused on brand and identity development/rebranding, proactive PR initiatives and issues management, content marketing, special events and fundraising. www.americanpetsalive.orgwww.austinpetsalive.org

Saving 10,000 animals annually with a staff of 200/volunteer base of 2,000, Austin Pets Alive! (APA!) is the most innovative animal shelter and advocacy organization in the country. It is a primary reason that Austin became the largest and most influential No-Kill city. Led a team of seven that promoted and protected a beloved Austin brand, mitigated crises, shared equal responsibility with the development team for reaching multi-million dollar fundraising goals, and supported organizational objectives that included adoption, foster, education, and volunteer KPIs. • Met or exceeded fundraising goals (which increased ~15% YoY) annually• Initiated and led rebranding of both APA! and American Pets Alive!, including website redesign that realized a 20% increase in unique visitors totaling 1M monthly views. • Managed communications response for largest crisis in organization's history during Hurricane Harvey, attracting local, national and global media attention.• Directed celebrity and media relations, crisis communications requiring high level of diplomacy. Media Coverage Sampling: • https://www.bbc.com/news/av/world-us-canada-41097253/hurricane-harvey-saving-displaced-pets• https://www.huffpost.com/entry/hurricane-harvey-animal-rescues_n_59ac4d6fe4b0b5e530ff59dd• https://www.texasmonthly.com/the-daily-post/harveys-animal-rescue-organizations-avoided-repeating-problems-katrina/• https://www.animalplanet.com/tv-shows/surviving-harvey-animals-after-the-storm/• https://www.npr.org/sections/thetwo-way/2017/08/27/546598238/texans-lend-a-helping-hand-as-floods-continue-across-the-state• https://atxwoman.com/austin-pets-alive-anniversary/

Marathon Kids in one of the only childhood preventive health organizations of its kind. Through its evidence-based running program, the organization has transformed the lives of over 2.5 million children.As the sole professional focused on marcom at the organization, I was responsible for all outbound PR, communications and marketing efforts. Reporting to the CTO, I managed email campaign deployment and list segmentation, worked closely with partners at Nike, ran large-scale (2,000+ attendee) events, crafted organic and paid promotion social strategies, and secured MK's first tier-1 coverage in Good Housekeeping and NPR's Marketplace.• Created marketing strategy that exceeded grant application target by 87%• Developed earned, owned and paid strategies to inspire program adoption from three states to 49 states and united Kingdom. • Collaborated with Nike Global Community Impact and agency partners to promote "Marathon Kids at Home" direct to consumer strategy and app launch, resulting in 36% increase in program participation and 18 new states.

An award-winning global PR agency, Weber Shandwick has clients spanning all major industries. Provided a range of traditional PR, digital communications, and grassroots event support to clients such as the Michael & Susan Dell Foundation, Bank of America, General Motors, and edtech nonprofit, Ed-Fi Alliance.

While on spring and winter breaks during my teaching tenure, supported PulsePoint Group's work with Delta and Global Payments.

TFA is a highly selective national service corps of recent college graduates and professionals who commit two years to teach in under-resourced public schools. • Taught 9th grade social studies and special education at Highlands High School in San Antonio Independent School District. Was a representative to the Campus Leadership Team. • Founded the district's first boy's lacrosse program, which involved fundraising for all equipment and travel needs, liaising with various community members/coaches/district officials, recruiting coaching staff, and acting as the head coach. • Recipient of the 2013 Texas High School Lacrosse –San Antonio “Person of the Year” Award.Related media: • https://www.youtube.com/watch?v=ZiJCWjgR8wo• https://laxallstars.com/first-seasons-highlands-in-texas/

Interned at NPR’s Austin affiliate station while on summer break with Teach for America. Responsibilities included conducting interviews, writing and publishing news articles on KUT News website, reporting stories on air, writing on-air script, and editing audio. Was a selected contributor for the hour-long radio special on the Texas wildfires of 2011.

Supported accounts such as Siemens, Home Depot, and Black & Decker.