Lead the Consumer Marketing function for the H.H. Knoebel & Sons' multiple business entities (Knoebels Amusement Park, Knoebels 3 Ponds Golf Club, Knoebels Campground, Lake Glory Campground, Knoebels Crystal Pool, Knoebel Lumber Hardware Store, Nickle Plate Bar & Grill, and The Alamo Restaurant). Primary responsibilities include developing and implementing the overall consumer brand marketing strategy, leveraging consumer insights, directly engaging and managing the creative process, media planning & buying, promotions, pricing, executing & overseeing all digital marketing strategies and web development. Works closely to align marketing messaging with the in-park guest experience.

Responsible for the entire digital marketing program for the $2.7B Mid-Atlantic supermarket chain. Oversees Web Development/SEO, Mobile App Integrations, Social Media Marketing, Digital Display Advertising, Email Marketing, Media Content Development, and AV/Presentation Services.

Responsible for coordination and implementation of corporate wide media production. Uses knowledge of current media design technologies to produce informative/instructional audio and video materials for web, in-store, and internal and external communications.

Responsible for brand strategy, marketing, and product development for Weis’ 3500 sku corporate brand portfolio. Managed the complex relationships between Weis, TOPCO and suppliers to enhance Center Store category sales through corporate brand development.

Promoted from Packaging Manager. Responsible for brand strategy, marketing, and product development for Weis’ 3500 sku corporate brand portfolio. Managed the complex relationships between Weis, TOPCO and suppliers to enhance dairy & frozen category sales through corporate brand development.

Responsible for the direction, evaluation and reengineering of the corporate brand strategy and packaging development process for 3500+ SKUs. Managed the product development and brand management activity for $350M of Weis $650M corporate brand portfolio.