Inbound Marketing Co-Ordinator
Current• Inbound and outbound marketing, including social media, email marketing, and SEO/SEM. • Daily lead generation, client onboarding, and building long-term customer loyalty.• Develop and execute inbound marketing strategies and plans, including email campaigns, social media posts, blog content, and landing pages.• Conduct market research to identify target audiences and their preferences, behaviors, and buying patterns.• Create and manage content that is educational, engaging, and relevant to target audiences, including blogs, whitepapers, webinars, and infographics.• Collaborate with other departments and teams to align inbound marketing activities with overall business goals and strategies.• Monitor and analyze marketing performance metrics to measure the effectiveness of inbound marketing campaigns and adjust strategies accordingly.• Implement and maintain a lead nurturing program to convert leads into customers and build relationships with them over time.• Manage and maintain the company’s website, ensuring that content is optimized for search engines and user experience.• Stay current on inbound marketing best practices, trends, and technology, and recommend new approaches to improve marketing effectiveness.• Coordinate with external vendors and contractors as needed to execute marketing campaigns.• Collaborate with sales teams to ensure smooth lead handoff and follow-up processes.