Mary Karing'U Email & Phone Number

Kenya

Nairobi, Kenya

Kenya

I oversee all marketing activities for the Farm Star brand. This ranges from social media management, content development, marketing strategy formulation. 1. Led website redesign updating the content, look and feel for easy navigation. 2. Launched SMS marketing reaching over 5000 farmers. 3. Collaborated in conducting competitor analysis for Evergrow Organic Fertilizer. 4. Compiling farmer stories based on their farming and product experiences. 5. Managing the departmental… Show more I oversee all marketing activities for the Farm Star brand. This ranges from social media management, content development, marketing strategy formulation. 1. Led website redesign updating the content, look and feel for easy navigation. 2. Launched SMS marketing reaching over 5000 farmers. 3. Collaborated in conducting competitor analysis for Evergrow Organic Fertilizer. 4. Compiling farmer stories based on their farming and product experiences. 5. Managing the departmental budget. 6. Collaborating in the design of product information material for targeted markets. Show less

Kenya

I managed the Farm Star Facebook page. During this time, I achieved the following.1. Revived the Facebook page increasing reach and engagement with our audience. 2. Sold over 26Tonnes of fertilizer during the first 6 months of engagement. 3. Generated analytics reports. 4. Content creation. 5. Developed social media engagement strategies. 6. Collaborated in the design of product informational material such as brochures and flyers ensuring adherence to brand guidelines.

Nairobi, Kenya

Directly supported the OGT Vice President in: 1. Initiating partnerships with other AIESEC chapters outside Kenya, 2. Circulating exchange opportunities within the network and tracking applicants. 3. Through this role, I was selected as a National conference facilitator delivering multiple sessions to attendees.

Nairobi, Kenya

In this role, I managed the local chapter finances, developed strategies to get more volunteer participants, and sourced monetary and in-kind partnerships. 1. Worked within a team of 5 and led a team of 3. 2. Budget creation and tracking for local conferences and events.3. Contract writing and management between the chapter and partners for events and insurance providers. 4. Quarterly reporting to the Board of Advisors. 5. Event planning. 6. Stakeholder management.

Bachelor'S Degree, Public Relations/Image Management

Forward Program

Forward is an online learning program that equips young professionals with practical skills for future work including adaptability.