Mary Kate Abraham work email
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Mary Kate Abraham personal email
At the core of every brand’s success is a deep understanding of marketing dynamics blended with a genuine passion for engaging with diverse audiences. My philosophy revolves around creating impactful marketing strategies that not only speak to the target audience but also build lasting relationships. With a steadfast commitment to excellence and innovation, I strive to exceed expectations and drive meaningful growth.As a seasoned marketing professional, my expertise encompasses product marketing, strategic go-to-market execution, and multi-platform communication including email and social media marketing. I bring a robust skill set in developing comprehensive marketing plans, spearheading successful product launches, and enhancing customer engagement through tailored content and dynamic campaigns. My proficiency in tools like Adobe Suite, Salesforce, and Hootsuite, alongside fluency in analytics platforms like PowerBI, equips me to deliver results that resonate with both stakeholders and markets.My career is punctuated by several key achievements, such as leading the launch of the groundbreaking human factors software platform, OPUS, which attracted 1,500 new users across 750 companies, generating $1.5 million in orders. Additionally, my efforts in orchestrating marketing and promotional activities have consistently enhanced brand visibility and community engagement, as evident from orchestrating large-scale tradeshows and managing influential digital content. Complementing my professional endeavors, I take pride in my voluntary role on the Board of Directors for the Friends for Animals of Metro Detroit, where I advocate for animal welfare and community engagement.I am eager to bring my strategic vision and proven marketing acumen to a dynamic team where creativity and results-driven strategies are valued. Let’s connect and discuss how I can contribute to your organization's success through innovative marketing strategies and a commitment to excellence in execution. Your goals are my priorities, and together, we can create compelling narratives that captivate and convert.
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Associate Product Marketing SpecialistEmergo By Ul Nov 2021 - Mar 2024Chicago, Illinois, United States- Developed and executed successful go-to-market plans- Developed a successful strategy and launch of the one-of-a-kind human factors software platform, OPUS, in March of 2022~ OPUS has attracted over 1,500 new users (complimentary+premium) from over 750companies and completed over $1.5 million in orders- Facilitated ongoing conversations between UL Solutions marketing team and the Human Factors leadership team- Updated, translated and published website content into 4 local… Show more - Developed and executed successful go-to-market plans- Developed a successful strategy and launch of the one-of-a-kind human factors software platform, OPUS, in March of 2022~ OPUS has attracted over 1,500 new users (complimentary+premium) from over 750companies and completed over $1.5 million in orders- Facilitated ongoing conversations between UL Solutions marketing team and the Human Factors leadership team- Updated, translated and published website content into 4 local languages- Wrote email copy, social copy, and website copy used for marketing promotions Planning, implementing and producing monthly webinars- Worked collaboratively with a global team- Created yearly and quarterly marketing plans- Implemented ongoing marketing campaigns- Produced briefs for campaigns and single marketing tactics- Coordinated 5-6 tradeshows per year while managing on-site marketing efforts - Managed and published 5-6 monthly blogs- Published monthly industry newsletters- Mentored multiple new hires throughout the onboarding process Show less -
Marketing AssistantAlliance Specialties And Laser Sales Nov 2020 - Dec 2021Wauconda, Illinois, United States- Created a companywide marketing plan for the 2021 calendar year, broken down into quarterly tactical initiatives- Arranged the 5th annual Alliance Charity Golf Outing, with 200 golfers supporting iWarriors- Raised over $15,000 for severely injured members of all branches of the Armed Forces, providing them with personalized tablets to aid in their return, recovery, and reintegration- Planned and executed a successful tradeshow, marketing the company to thousands of prospective… Show more - Created a companywide marketing plan for the 2021 calendar year, broken down into quarterly tactical initiatives- Arranged the 5th annual Alliance Charity Golf Outing, with 200 golfers supporting iWarriors- Raised over $15,000 for severely injured members of all branches of the Armed Forces, providing them with personalized tablets to aid in their return, recovery, and reintegration- Planned and executed a successful tradeshow, marketing the company to thousands of prospective buyers~ Facilitated set-up and breakdown of our booth: electrical, carpeting, shipping, anddelivery- Co-created and published the 2021 Company Calendar with the President and CMO Wrote multiple articles that were published in Plastics News- Organized and distributed The Manufacturing Alliance Podcast, increasing follower growth on YouTube by 200% in one year~ Over 1,000 organic new followers- Released bi-weekly email campaigns to over 700 recipients~ Doubled the average Open Rate and CTR: Averaged a 21% Open Rate and 1.8% CTRafter updating contacts- Maintained daily social media posts using Hootsuite- Increased overall brand awareness on LinkedIn, Facebook, Instagram, and Twitter Named one of the “Most Interesting Social Media Accounts” by Plastics News Show less -
Child Care ProviderThe Blum Family Aug 2019 - Nov 2020Lincoln Square
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Direct Marketing Intern: Corporate TrainerNrg Global Inc. May 2018 - Aug 2018Chicago, Il- Managed marketing events and conducted business trips for new marketing events- Trained new employees on sales strategies and marketing techniques while conducting over 20 hours of shadowing interviews- Delivered above average performance both on and off the field to ensure clear understanding of client expectations, customer acquisition, and customer retention- Worked in the field as a direct marketing agent on the Assurance Wireless campaign- Delivered above average… Show more - Managed marketing events and conducted business trips for new marketing events- Trained new employees on sales strategies and marketing techniques while conducting over 20 hours of shadowing interviews- Delivered above average performance both on and off the field to ensure clear understanding of client expectations, customer acquisition, and customer retention- Worked in the field as a direct marketing agent on the Assurance Wireless campaign- Delivered above average performance both on and off the field to ensure clear understanding of client expectations, customer acquisition, and customer retention Show less
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Administrative AssistantFitness Things, Inc. Jun 2016 - Aug 2016Plymouth, Michigan- Assisted the owners and manger with administrative responsibilities and office activities- Responsible for creating, composing, and publishing blogs- Transferred important customer data from KeyStroke to mHelp software- Attended company retreat to establish company and personal goals for the upcoming year
Mary Kate Abraham Education Details
Frequently Asked Questions about Mary Kate Abraham
What is Mary Kate Abraham's role at the current company?
Mary Kate Abraham's current role is Product Marketing Specialist | Event Planning | Lead Generation | Sales Enablement | Go-to-Market Strategy | Product Launch | Competitive Analysis | Social Media Marketing | Public Speaking.
What is Mary Kate Abraham's email address?
Mary Kate Abraham's email address is mary.abraham@ul.com
What schools did Mary Kate Abraham attend?
Mary Kate Abraham attended Quinlan School Of Business, Loyola University Chicago.
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