Mary Lee Bennett Email and Phone Number
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Creative thinking combined with experience to develop and deliver cost effective marketing plans that deliver results. Experienced in the following areas:• Strategy development and “Big Idea” thinking• Integration of digital and traditional marketing techniques and tactics• Project management in fast-paced environments• Digital marketing strategies and content development• Agency and client-side experienced manager• Effective in getting desired results with limited financial resources• Knowledgeable country music fan
Empowerlocal
View- Website:
- empowerlocal.com
- Employees:
- 12
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General Manager, Tennessee RegionEmpowerlocal Oct 2019 - PresentFranklin, Tn
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Freelance Marketing ConsultantSelf-Employed Apr 2019 - Oct 2019Franklin, TnProviding strategic and practical advice to boost your company’s marketing efforts. I will help you organize your activities and marketing strategy.I am a strategic thinker and knowledgeable in everyday marketing activities. I have excellent communication and project management skills, with lots of enthusiasm, ready to make a difference. The goal is to ensure that your marketing operations will engage your customers and outperform your competition. -
Marketing ManagerSouthern Land Company May 2011 - Apr 2019Franklin, TnAccomplishments:• Developed marketing strategy for Westhaven community in support of sales in excess of $80 million annually.• Redesigned community website and implemented social media campaign to include Facebook, Twitter, Instagram, Pinterest, and LinkedIn.• Implemented Hootsuite scheduling platform for social media marketing efforts.• Increased website traffic by 30% year over year.• Developed sponsorship opportunities to coordinate with other community businesses in support of community marketing activities.• Re-established brand consistency across communication outletsResponsible for the development and implementation of the marketing strategy for the Westhaven community in Franklin, TN. Implementation includes maintenance of community websites and social media platforms as well as traditional marketing media such as print and radio advertising. Responsible for public relations activities and event-based marketing as well as collateral, community signage and sales center displays. -
1100 Broadway Project ManagerThe Tennessean Mar 2009 - May 2011Accomplishments:Established processes and procedures in start up environment in support of a variety of different types of digital projects.Participated as member of the management team leading the introduction of digital products to a traditionally print-oriented sales organization.Introduced new product to develop consultative relationship with customers and provide strategic marketing advice and counsel.Developed processes and procedures for Media Research, Planning and Placement for customers with needs beyond the Tennessean.Responsible for the day to day management of all 1100 Broadway projects including website development, search engine and social marketing campaigns as well as all media research, planning, and buying. Interaction with customers and sales force to provide customers with the strategic and tactical marketing plans. Training of sales force with new product introduction and procedures required for implementation. Management reporting and forecasting, solving customer problems, and providing excellent customer service as needed. -
Advertising Sales SupervisorThe Tennessean Jan 2008 - Mar 2009Accomplishments:Quickly developed understanding of the newspaper business during a time of significant change and in an extremely challenging marketplace.Produced special section on Affordable Housing in April, 2008 contributing $25,000 in incremental revenue.Developed monthly Luxury Homes section adding $9,000 per month in incremental revenue.Acted as change agent with sales staff to more consultative sales methodology.Responsible for overall supervision of sales staff for real estate related advertising products including both print and on line products. Duties included day to day management of sales staff including goals setting and attainment, motivating and coaching, developing customer solutions, enhancing customer relationships and development of new business. In addition responsibilities also included providing management with regular feedback and revenue projections, project management of special projects, creation of customer solutions to meet specific needs and coordination with other internal departments as needed.
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Regional Director Of MarketingLevitt And Sons Sep 2007 - Dec 2007Company declared Bankruptcy in October, 2007. Responsible for planning, directing and coordinating the marketing plan for all communities in South Carolina including development and oversight of $2 million marketing budget as well as the development and execution of marketing plans and programs, both short and long range, market research and analysis, execution of advertising and promotional activities. In addition, responsibilities included management of sales center and model merchandising and advertising and public relations agency relationships, monitoring of results and adjustments to achieve objectives as well as evaluation of market reaction to programs, all in conjunction with corporate goals and objectives. -
Senior Vice PresidentAnderson Communications Group Oct 2002 - Aug 2007Accomplishments: Grew largest account from single location to representing 7 locations in SE. Consistently achieved financial objectives of revenue and margin contribution. Regularly requested to mentor junior staff members. Relied on as member of senior management team. Generated $1 million in annual billings involving all aspects of account service for a variety of clients and led the team to achieve client business and marketing objectives by offering ongoing solutions, construction and adherence to budgets and expenditure time lines, strategic planning, project management and contribution of fresh ideas and new concepts to the creative process.
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Owner And ManagerArdmore Farm, Llc Jan 1997 - Sep 2002
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Account ExecutiveDuffy Communications 1996 - 1998
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Program ManagerBellsouth 1984 - 1996Greater Atlanta Area
Mary Lee Bennett Skills
Mary Lee Bennett Education Details
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Business Administration
Frequently Asked Questions about Mary Lee Bennett
What company does Mary Lee Bennett work for?
Mary Lee Bennett works for Empowerlocal
What is Mary Lee Bennett's role at the current company?
Mary Lee Bennett's current role is General Manager, Tennessee Region at Empower Local.
What is Mary Lee Bennett's email address?
Mary Lee Bennett's email address is ma****@****and.com
What is Mary Lee Bennett's direct phone number?
Mary Lee Bennett's direct phone number is +161577*****
What schools did Mary Lee Bennett attend?
Mary Lee Bennett attended William & Mary.
What skills is Mary Lee Bennett known for?
Mary Lee Bennett has skills like Marketing, Advertising, Marketing Strategy, Email Marketing, New Business Development, Crm, Social Media Marketing, Social Media, Online Advertising, Leadership, Strategic Planning, Real Estate.
Who are Mary Lee Bennett's colleagues?
Mary Lee Bennett's colleagues are Jennifer Wheeler, Andrea Keller, Alexandra Rutan (She/her), Ron Fields, Madeline Ludwig, Leslie Kessinger, Corey Little.
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Mary Lee Bennett
United States1msn.com -
2acg-1.com, marciajames.net1 (614) 8XXXXXXX
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