Mary Light Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Oversee marketing and business development activity of the firm's various departments and industry teamsManage the full team of business development managers/specialists/coordinators working with departments and industry teams to accomplish their overall business objectivesOversee and drive business development activities for several “anchor” clients of the firm Developed a structural model for launching new industry teams from initiation through to marketDevelop annual… Show more Oversee marketing and business development activity of the firm's various departments and industry teamsManage the full team of business development managers/specialists/coordinators working with departments and industry teams to accomplish their overall business objectivesOversee and drive business development activities for several “anchor” clients of the firm Developed a structural model for launching new industry teams from initiation through to marketDevelop annual strategic business plans with practice group & industry team leaders Drive, in collaboration with the firm's Communications Director, the development of content marketing plans for key industry sectorsDevelop and manage strategic practice group & industry team budgets aligned with firm plansOversee the business development functions associated with the firm’s largest in-house conferences Collaborated with peers in recruitment, professional development, operations and management to overhaul of the firm’s lateral integration planProvide ongoing guidance throughout the lateral integration process for our business development team Serve as a liaison between practice groups, industry teams and our wholly owned subsidiary McGuireWoods Consulting to identify expanded and new cross-selling opportunitiesOversee the messaging and development of tailored pitches, proposals & presentations for clients/targetsCollaborate with senior leadership on development of firm brand and marketing initiatives Show less

Tysons Corner, Va

Mclean, Va

 Developed annual strategic business plans with practice group leaders  Prepared quarterly reports to firm management on practice group business activity Prepared lateral integration and marketing plans Collaborated with the marketing director on development of firm brand and marketing initiatives Developed strategic practice group budgets to align with overall firm spending  Serve as a liaison between practice groups to identify cross-selling… Show more  Developed annual strategic business plans with practice group leaders  Prepared quarterly reports to firm management on practice group business activity Prepared lateral integration and marketing plans Collaborated with the marketing director on development of firm brand and marketing initiatives Developed strategic practice group budgets to align with overall firm spending  Serve as a liaison between practice groups to identify cross-selling opportunities Developed tailored pitches, proposals & presentations for clients/targets Supervise multiple team members to provide direction and approvals in working with attorneys on various projects Investigated and provide suggestions on possible partnership opportunities with clients Evaluated potential sponsorships and provide recommendations based on practice business plans Managed RFP submissions Facilitated “Client Teams” involvement of practice group members Collaborated with the Market Research Team on customized reports, background materials and analytical summaries on prospects and clients Developed and maintain tracking mechanisms for attorney/practice group activities (pitches, presentations, etc.) Coordinated with various “departments” of the marketing team to facilitate events, create marketing materials, obtain media and advertising placements, manage graphics requests, provide website content and manage editorial review  Conducted attorney training/orientation for marketing and business development efforts Recognized industry trends and provide recommendations to attorneys for articles, seminars and speaking opportunities Show less

 Managed marketing functions for three practice groups - one as a firmwide interdisciplinary group with over 250 members Managed all RFP responses and coordination for new business outreach Facilitated and managed business development opportunities for attorneys in multiple disciplines and industries Created and managed tracking system for business development outreach efforts Participated in/coordinated several firmwide initiative teams to enhance capabilities and… Show more  Managed marketing functions for three practice groups - one as a firmwide interdisciplinary group with over 250 members Managed all RFP responses and coordination for new business outreach Facilitated and managed business development opportunities for attorneys in multiple disciplines and industries Created and managed tracking system for business development outreach efforts Participated in/coordinated several firmwide initiative teams to enhance capabilities and productivity among practice groups  Managed budgets for each practice group Participated in/Coordinated several client initiative teams to expand existing relationships and cross-selling efforts with clients Generated reports outlining productivity of each practice Managed a team of marketing members to foster professional development and achieve set marketing objectives Developed marketing campaigns closely aligned with set practice group objectives Managed production of new marketing materials for practice groups Conducted competitive research to evaluate various markets Managed all practice group sponsorships, events, conferences and similar programs Show less

 Developed new business presentations and proposals Spearheaded development of website template and managed population of content  Developed & managed marketing campaigns and direct mail components for 15 clients Managed marketing and client budgets – implemented tracking systems  Managed on-site operations for shows Handled advertising space and development Managed all corporate events and developed attendee databases Designed internal marketing… Show more  Developed new business presentations and proposals Spearheaded development of website template and managed population of content  Developed & managed marketing campaigns and direct mail components for 15 clients Managed marketing and client budgets – implemented tracking systems  Managed on-site operations for shows Handled advertising space and development Managed all corporate events and developed attendee databases Designed internal marketing pieces Handled all correspondence with press associations Show less