Mary Lochbaum Email & Phone Number

New York, Ny; Nashville, Tn; Atlanta, Ga; Miami, Fl, Beverly Hills, Ca

New York, Ny; Nashville, Tn; Atlanta, Ga; Miami, Fl

Serve as Salesforce Subject Matter Expert and data steward for Entertainment Banking division, designing and enforcing implementation of best practices, scaling and automating business processes, and tracking KPIs. Increased Salesforce adoption in one year by 33% across multiple functions by clearly communicating enhancements, new developments, releases, support, and personalized training to colleagues.Foster and maintain key relationships with business, product, and technology leaders to ensure transparency and alignment around key priorities, milestones and integrations.Build custom Industry Reports and Dashboards for key segments including Broadway, Sports, and Music to better understand market share and identify opportunities, helping teams benchmark and grow their businesses.

New York, New York

Managed Salesforce processes for Entertainment teams focusing on pipeline integrity, deal forecasting, and activity capture. Achieved consistent participation by gamifying user experience and hosting competitions. Designed and implemented an end to end Salesforce solution to automate client reimbursement for 500 PPP Loans, which became the model for PPP2 Forgiveness and Origination for over 9,000 loans.Managed and maintained reporting on sales and marketing metrics from prospect creation through opportunity close ensuring proper management, adjustment, and strategy throughout the sales lifecycle.Led requirements gathering sessions with stakeholders to determine customized needs, translated ideas into technical requirements, and implemented training programs for individuals to groups of over 200 people.

Tysons, Va

Conducted market research to determine the industry landscape and MicroStrategy’s identity in the market to define what services are offered and how to sell them; initiated email campaigns, webcasts, and digital marketing that generated over 500 leads and $516k in pipeline.Developed and directed go-to-market strategy for the restructuring and productizing of 14 major consulting service offerings while overseeing field enablement to ensure consultants were prepared to immediately sell and deliver the new offerings.Improved a cumbersome data validation process, which took a team of analysts 12 hours to complete, with an excel template that one analyst can complete in one hour during a data migration project to move the information of thousands of projects.Managed internal communications strategy to ensure employees are kept informed and motivated through a range of channels including company intranet, staff newsletters, and team briefings; capture customer go-lives to create easily digestible stories highlighting their success with our products and services.Implemented and refined a process to drive consulting pipeline by analyzing license deals and identifying consulting opportunities, which added over $12.7 million dollars in pipeline.

Herndon, Va

Organized and planned an Executive dinner with speakers as well as a companywide cocktail hour for 250 employees; coordinated the logistics of the move to a new office; created and distributed company swag.Coordinated webinars, events, meetings, and trade shows for DLT and various partners, including AWS, Google, Dell Software, SolarWinds, Oracle, Red Hat, Symantec, and more; assisted pre-event, during the event, and post event with assembly, breakdown, and lead capture.Performed a cost benefit analysis on replacing current branded assets for corporate rebranding; managed the process to replace all necessary materials and negotiated the best possible prices.

Charlotte, North Carolina

Assisted customers with car rental procedures, including paperwork, insurance issues, and explaining company policies; marketed company’s services to repair shops and dealerships throughout the community; cross-sold “add-ons” to car rental contracts, and exceeded all sales goals.

Various Locations

Opened and closed cash registers, performed tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.Recommended, selected, and helped locate or obtain merchandise based on customer needs and desires. Consistently exceeded sales targets.