Focuses on PHI performance tracking and uplifting of key channels across both residential and overseas portfolios, using both enterprise data and digital channel analytics (Google Analytics)

Sits under Consulting - Data and Analytics team, mainly working on projects related to supply chain and call center performance analysis. Key responsibilities including work stream planning and end-to-end project delivery.

FMCGConsult for a few FMCG supplies, understand their business needs and priorities, use data analytics to help them understand key sales performance, customer profile, market trends and benchmark against key competitors better, and support account management.Banking & WealthWork with bank transactional data to complete a variety of descriptive and predictive analysis, e.g. campaign effectiveness analysis, customer profiling and segmentation, top feature engineering, consumer shopping behaviour analysis (duing Covid 19)...etcKey Responsibilities- Scoping: Project planning and phasing- Delivering: Data mining, modelling, data analysis, quality assurance, dashboard building, reporting- Client engagement: Client interaction and presentation