Mariana Martins

Mariana Martins Email and Phone Number

Agile Lead @ Pfizer | Digital Transformation Expert Driving Marketing InnovationCustomer facing specialist lead and Mom of two (Girl and Pet) @ Pfizer
new york, new york, united states
Mariana Martins's Location
São Paulo, São Paulo, Brazil, Brazil
About Mariana Martins

I am an Agile Lead of marketing team RD and IM at Pfizer, one of the world's leading biopharmaceutical companies. With over 16 years of experience in the pharmaceutical industry, I have a proven track record of delivering strategic, innovative, and customer-centric solutions that drive business growth and impact.As a marketing leader, I leverage my expertise in agile, digital transformation, and customer engagement to lead the marketing and digital transformation initiatives for the Oncology, Rare Diseases and Internal Medicine portfolio. I had already been part of the Digital Transformation Ambassadors at Pfizer, where I support the digital transformation changes and share best practices across the organization.I am passionate about enhancing customer experience, optimizing processes and fostering collaboration leading cross functional teams’ deep discussions. I have completed two digital transformation programs at FDC and Insper, gaining valuable insights and skills in this emerging field.All my previous back ground in: development of brand strategy, marketing campaigns, promotional material, marketing data analysis, definition of GTM model and P&L control turn me to this leader position that I am current taking over right now at Pfizer.There will be such more adventures and learnings forward on my carrier pathway and I am always exciting to come!

Mariana Martins's Current Company Details
Pfizer

Pfizer

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Agile Lead @ Pfizer | Digital Transformation Expert Driving Marketing InnovationCustomer facing specialist lead and Mom of two (Girl and Pet)
new york, new york, united states
Website:
pfizer.com
Employees:
112906
Mariana Martins Work Experience Details
  • Pfizer
    Marketing Lead - Rare Diseases - Amyloidosis Portfolio
    Pfizer Jul 2024 - Present
    São Paulo, Brasil
  • Pfizer
    Agile Lead Of Marketing Team Rd And Im
    Pfizer Jan 2024 - Jul 2024
    São Paulo, Brasil
    Líder de marketing e especialista para o time de Doenças Raras e Medicina Interna.
  • Pfizer
    Compliance Champion
    Pfizer Oct 2023 - Jul 2024
    São Paulo, Brazil
    Be part of the LATAM champions group to support and share best practices to reach gold standart for compliance in Brazil
  • Pfizer
    Agile Lead Hematologia
    Pfizer Sep 2022 - Jan 2024
    São Paulo, Brasil
    Gerente Senior de Marketing e Times Ageis em Oncologia, na area de Hematologia.
  • Pfizer
    Digital Transformation Ambassador
    Pfizer Oct 2021 - Sep 2022
    São Paulo, Brazil
    Part of a select group to support the digital transformation changes and discuss and share best practices all over oragnization to achieve digital transformation at Pfizer Brazil
  • Pfizer
    Internal Medicine Marketing Lead
    Pfizer Dec 2018 - Sep 2022
    Marketing Lead, responsible to manager Internal Medicine managers with the following portfolio: Women’s Heath, CNS, Pain and Cardiology.
  • Pfizer
    Eliquis Country Brand Lead
    Pfizer Feb 2017 - Dec 2018
    São Paulo, São Paulo
    Country Brand Lead for Eliquis and Champix Brasil
  • Boehringer Ingelheim
    Pl Product Manager
    Boehringer Ingelheim Jan 2015 - Feb 2017
    São Paulo
    Leading Actylise, Metalyse and Pradaxa in Access Team- Responsible to manage and develop a new brand plan positioning for Lytics in Brazil- Responsible to manage the access strategy for Pradaxa in public market, maximizing the opportunities and retaking the results on non retail market- Access and standarlization in public and private market- Interaction with the Regional and Global Team- Responsible to launch - Idarucizumab (Reversal Agent 2017) a breakthrought therapy in reverse anticoagulation effect for Pradaxa - Development Launch Readiness preparation and presentation aligned with Pradaxa- Definition best product placement, create and develop CME programs, awareness campaign- Develop Access Strategy for product inclusion at CONITEC- Relationship with governement, medical societies and key oppinion leaders
  • Sanofi
    Marketing Affairs Manager
    Sanofi Feb 2011 - Jan 2015
    Sanofi
    Responsible to manage the key messages of Clexane and Primacor among the key opinion leaders and medical societies- Development and preparation of the researchs network for a pre launch product ( Alirocumab) organazing and manager the advisory board meetings
  • Sanofi
    Events Coordinator
    Sanofi Oct 2007 - Feb 2011
    Sanofi-Aventis
    Responsible to manage the budget and support the operationalization of all events and main congress of the Cardiometabolic PortfolioManage potentially innovative opportunies aligned with the strategic objectives and compliance area
  • Eli Lilly Do Brasil
    Events Supervisory
    Eli Lilly Do Brasil Mar 2001 - Dec 2005
    Responsible to lead the support team to implement with excelence all events of the company with suppervision of the events mananger

Mariana Martins Education Details

Frequently Asked Questions about Mariana Martins

What company does Mariana Martins work for?

Mariana Martins works for Pfizer

What is Mariana Martins's role at the current company?

Mariana Martins's current role is Agile Lead @ Pfizer | Digital Transformation Expert Driving Marketing InnovationCustomer facing specialist lead and Mom of two (Girl and Pet).

What schools did Mariana Martins attend?

Mariana Martins attended Fdc, Insper Instituto De Ensino E Pesquisa, Fundação Armando Alvares Penteado.

Who are Mariana Martins's colleagues?

Mariana Martins's colleagues are Nicholas Koytek, Véronique Devarennes, Scott Gee, Anushka Kamley, Tim Coenen, Takunda Moyo, Jesus Eduardo Aguilar Colmenares.

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