Digital Marketing Specialist
CurrentCoordinating and implementing Pennie's external and internal communications and marketing activities, executing customer marketing strategies using a data-driven understanding of customers and stakeholders. Working to develop and implement initiatives relating to various public relations, community outreach, and communications plans. Responsible for coordinating online marketing efforts, from copy distribution and email dissemination to campaign development. Working to ensure that the people of Pennsylvania are aware of the health coverage savings available to them through Pennie.