Mary Mccormick Email & Phone Number

Baltimore, Md, Us

Madison, Wisconsin, Us

Partner with cross-functional teams to identify opportunities and optimize content that increases engagement in the digital channel for B2B and B2B2C audiences.• Assess channel content and the content management process to identify opportunities for optimization and engagement.• Assist with estimating the value of content optimization opportunities, influencing near-term tactics and roadmaps. Ensure alignment with brand, product and compliance standards.• Participate in coordinating and communicating content development efforts and results to stakeholders.• Prepare keyword research and embed best practices for organic SEO optimization.• Write and record optimization elements within the Sitecore content management system, including image and structure markup.• Engage in a test and learn agile environment and analyze results to help turn insights into actions.• Monitor SEO performance dashboards using BrightEdge platform and provide readouts to stakeholders that help inform future initiatives.• Complete biweekly UAT for web releases, identifying and communicating bugs to IT and development team for remediation. • Review assets and recommend revisions for conversion to brand standard during transition from CUNA Mutual Group to TruStage. Ensure adherence to branding on ongoing basis.

Baltimore, Maryland, Us

Support the B2B Marketing and Client Experience team through the development of technical and promotional content aimed at differentiating the company in the marketplace.• Develop effective strategies for communicating across multiple mediums to help solve marketing challenges while driving consistency in the messaging. Present ideas and encourage stakeholders and design to adopt recommended content.• Participate with design in creative meetings for project kickoffs and brainstorming sessions, then develop and recommend an appropriate style of written content needed to support marketing campaigns. Write copy for client emails, newsletters, web articles, decks, and internal supporting materials. • Support multiple business unit/department teams by providing responsive and timely replies to their requests for new content and editing of complex content.• Collaborate across business units to identify gaps and opportunities for producing new legislative/regulatory collateral designed to increase client engagement. Track results and make recommendations for continued enhancements. • Review website and work with subject matter experts to validate content and ensure pages are up to date. Publish linked articles and time-sensitive web alerts.• Perform advanced quality review to ensure deliverables adhere to regulatory and product-appropriate guidelines, coordinating with compliance and legal colleagues as necessary.

Sparks Glencoe, Md, Us

Successful in increasing member acquisition and engagement year over year through campaign management, project management, internal communications, and copywriting. • Manage monthly direct mail campaigns for print and email delivery in their entirety. Determine target audience, develop engaging copy, oversee creative, test and deploy via Campaigner platform, and analyze results. Manage new member onboarding lifecycle to establish a foundation for a positive member experience. • Coordinate mass media advertising campaigns for radio, print, outdoor, and digital platforms. Conceptualize and produce compelling creative while ensuring accuracy of materials within strict regulatory compliance guidelines.• Develop and maintain website content using Pannos CMS. Support social media presence on Facebook and respond to member messaging to deliver high level of service while protecting sensitive data.• Brainstorm creative themes and write internal and external communication for large-scale marketing promotions and sweepstakes. Team with organization partners to determine procedures and execute plans. Draft disclosures in collaboration with Compliance and work with Legal as needed.• Manage marketing responsibilities for new product launches and plan communication calendar to ensure adherence to timelines. Make recommendations and implement solutions to maximize member adoption.• Direct the planning of promotional displays and branch merchandising efforts to ensure consistency and adherence to branding standards across seven branch locations serving over 64,000 members.• Mentor and guide less experienced members of the Communications team to foster greater understanding of roles and to build up collective capabilities.

Sparks Glencoe, Md, Us

Served as key liaison with Select Employer Groups and led business development efforts. Performed diverse writing and branch responsibilities in support of efforts to build a stronger brand identity.• Built relationships with Select Employer Groups through on-site presentations, frequent communications, and responsive approach to drive new membership and increase member engagement.• Collaborated with internal team members and graphic designer on creation of new company logo, and comprehensive planning to implement the rebrand strategy. • Managed production of the Annual Report, one monthly, and two quarterly newsletters in their entirety. Worked with major credit bureaus on pre-screen loan offers, requiring compliance approval and strict adherence to consumer protection guidelines. • Spearheaded branch remerchandising objective and formulated plan to establish a cohesive look for all locations. Monitored regulations to ensure communications and ATM signage met stringent standards.

Sparks Glencoe, Md, Us

• Wrote, designed, and coordinated print production of the monthly newsletter publication for members. Ensured schedule was met to coincide with strict requirements of statement warehouse. Contributed articles to quarterly newsletters. • Prepared and delivered presentations to member groups to encourage account opening and increased service utilization. Coordinated and attended onsite events to increase awareness of credit union and promote benefits of membership. • Managed seminars and special events including the Annual Meeting and branch Grand Openings.