-Develop and implement email marketing strategy, including segmentation, targeting,messaging and merchandising.-Collaborate with product and engineering teams to implement and test technical integrations insupport of growing email marketing capabilities.-Create and implement email campaigns, including newsletters, promotions, and automatedcampaigns.-Optimize email performance through A/B testing of subject lines, content, and calls to action.-Monitor email deliverability and compliance with CAN-SPAM and GDPR regulations.-Conduct ongoing analysis of email performance and provide actionable recommendations toimprove results.

-Collaborate on briefs, including the development of client insights that translate into digestible creative, analytic, CRM, and developer project briefs.-Support, strategize, and develop a POV for clients, emphasizing digital, CRM, lifecycle marketing, and social marketing channel expertise.-Collaborate cross-functionally on strategic direction for accounts and work streams to align with client business goals.

-Oversee development of content strategy and creative deliverables for social media, email marketing, and paid advertising.-Designed and automated launch funnel that increased product launch frequency 67%. Reduced product development and launch cycle time from 6 months to 3 months realizing a savings of 54%.-Integrated SMS campaigns into customer lifecycle resulting in 50% of buyers converting from text-based advertisements and increased retention through product launch cycle.-Executed a/b testing for webinar landing pages resulting in an average 10-15% increase in landing page conversions across multiple course launches.

-Co-host of "If I Made a Podcast" with CEO Emily Newman. -Podcast is designed to cater to small businesses, creative individuals, and entrepreneurs providing advice and real-life experience to guide creatives on how to build their business from the ground up without sacrificing creativity.

-Created drip marketing campaigns and launch strategies for product-specific launches and initiatives.-Managed webinars and lead generation campaigns while growing the email list from 2,000 to over 150,000 realizing an additional $2.8 in revenue attributed to email campaigns. -Implemented strategies to cull subscriber list to "most-likely-to-purchase," improving open rates from 12% to 28%.-Performed regular audits of email marketing strategy and domain authentication in order to increase Google Postmaster Domain Reputation score from "Low" to "High."

-Managed team members of a growing creative start-up on efficient working practices with specific sales and project goals in mind. -Implemented new project management software, Asana, to create the most efficient working relationship with employees and improve communication.-Analyzed the daily practices of employees and counsel on potential areas for improvement.

-Researched and implement improved email marketing practices to reach monthly goal of 4,000 new subscribers. -Created new leads for brand partnership opportunities resulting in increased exposure.

-Created email marketing SOP and implemented SaaS for internal employees and B2C. -Advised on customer lifecycle journey to drive retention and loyalty.

-Researched and registered for all licensing and permits applicable to creating an e-commerce presence.-Advised on most practical logistical practices in supply chain creation. -Created and execute an e-commerce website.

-Created SOP and onboarded all new and current employees in order to maintain company standards across all designers.-Controlled annual $1M budget and advised senior designers to maintain 60% profit on each event.-Streamlined client proposal process from 3 weeks to 1 week which increased client booking rates by 20%

-Designed events from concept to execution, including logistics, planning, and production of floral designs.

-Assisted on preparation for weekly events and floral design production. -Supported lead designers with production on day of event.

-Managed all submissions, vendor relations, and internal editorial team in order to achieve company objectives. -Created strategies to increase social media presence resulting in Instagram following of over 100k.

Wrote descriptive copy for daily blog posts along with implementing SEO strategy to increase readership.

Collaborated with a team of recruiters to place healthcare professionals in school-based therapy positions around the country.