Living in a data-first economy we have more information and resources than ever before. Everyone values data driven decision making, but most of us admit that we rarely utilize all the resources and data to make those decisions. There is a gap in making it actionable. Corporations tell us they have less time to research and inform those decisions. Agencies are challenged to quickly develop a point of view based off, what is usually, unstructured information.We think it's because the process usually starts with the WHAT. We think that you should accelerate your understanding with the WHY. This is what drives consumer decision making and it’s our differentiator. Metametrix identifies the WHY– values and emotions–in any unstructured text. At Metametrix, we believe:" Data tells stories" Values and emotions drive people's decisions " You can't innovate without understanding what motivates peopleEnergized by those ideas and stumped by the fact that so few seem to be doing big data right, we developed our own, proprietary way to take in the world and/or first-party data and help foster innovation. We call our proprietary combination of trained libraries, natural language processing and rigorous study of the insights Truth Serum For Big Data. It’s this approach that makes the data sing. We developed this solution to spark unstructured data into big ideas for researchers, strategists and decision-makers, bridging the gap between big data and big business decisions.We help users solve for a variety of challenges:- How do I get clarity at the fuzzy front end before starting a project?- We have mountains of first-party data. How can we use it to gain insight? - With a tight budget, how can I get answers, ideas, or quick direction? - How can we accelerate our strategy process?- How can we move faster than our competition?

A serial entrepreneur with more 25+ years of experience as a leader in consumer behavior analysis, in 1992, Meehan co-founded the international consumer trend agency Iconoculture, recognized by Inc. magazine as one of the 500 fastest growing private companies in America and providing the research industry's first theoretical framework for translating trends into practical insights using a highly qualitative, proprietary methodology. Meehan has worked with Volvo, Hasbro, Walmart, PepsiCo, General Mills, J.P. Morgan, Time Inc., AARP, and a myriad of other companies in helping to better understand the realities of the consumer landscape. In 2010 Meehan sold her firm and founded Panoramix Global, a next generation research and consumer behavior firm that specializes in providing clients with a hybrid, analytic perspective that maximizes cultural data to deliver expert foresights driving consumer decision-making, working with clients to develop effective strategies for growth in the face of these learnings. Meehan is the co-author of The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World. She speaks and writes frequently on the topics of consumer behavior and the market forces that influence change. Her opinions and insights have appeared in Advertising Age, the Associated Press, BBC, CNN, Wired, and The Washington Post, Entrepreneur, Fast Company. The New York Times, the Wall Street Journal and BusinessWeek. A frequent speaker, she has appeared at the Research Advertising Conference, Ad-tech and the CEO Leadership Roundtable. Follow Mary @PanoramixGlobal.

After nearly 18 years of building Iconoculture into a leading consumer research company, business partner Vickie Abrahamson and I made the decision to leave the company. We decided it was time to dust off our entrepreneurial passions and get back in the game. After living through some amazing successes, hilariously fun times and some really dark moments it was a hard decision, Iconoculture had become a vital and integral part of our lives. Iconoculture will live on fueled by many wonderful, smart, and talented people and we wish the company the best. We are excited and ready to take on the unknown again.

Invited to deliver cultural and consumer analysis, I served as a periodic guest commentator for Culture Shock during the show's run. The show, hosted by Tim Marlow, covered diverse product and service trends around the world through original reporting and expert commentary.

A consulting agency working with clients to develop marketing strategies, new products, and events

Stores, merchandising and then the marketing division to start the new area of product development managing the private label programs and directing the seasonal character campaigns