Mary Videle Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

• Lead and maintain the overall plan to test 13 concepts to engage the African American segment and increase membership on the Be the Match Donor registry. Successful concepts will be carried forward to additional.
• Individual concept timeline oversight, risk assessment and contingency planning and management
• Creative production management, event planning coordination
• Budget creation, management and resource planning
• Measurement and reporting of kit returns for each concept

• Aligned brand team go-to-market advertising strategies with external media, creative and content agency partners. Managed the processes around brand advertising, partnerships, and sponsorship functions.
• Developed and maintained cross-team project plans inclusive of scope, budget and resource plans that span across advertising campaigns, content marketing campaigns, internal, and vendor partners.
• Identified individual and combined team work streams to bring visibility to contingencies, critical paths, and resource needs/plans while ensuring that all projects stay on track.
• Provided team leadership from earliest stages of project planning and kick-off, to troubleshooting any challenges that arose during production, through project completion
• Partnered closely with internal Optum teams such as communications and segment / capability marketing to foster deep partnerships, facilitated integration of in-market brand campaign and content initiatives.
• Partnered closely with internal brand partners to ensure clear communication and connections were made with appropriate flow of information and support through all internal and external channels.

Eden Prairie, MN

Greater Minneapolis-St. Paul Area

• Led development of new process for Community Bank Marketing team to manage local market efforts in the regions with goal to promote local relevance and a more common approach to delivering marketing messages and.
• Completed audit of current process and marketing assets by analyzing usage data and conducting interviews with key partners in Community Bank, Regional Field Support, Diverse Segments, Sponsorship, Community Affairs.
• Identified common assets across regions, blinds spots and risks associated with current process.
• Delivered recommendation to streamline process and reduce risk by expanding template library for common assets and developing new process for ad hoc requests.

Greater Minneapolis-St. Paul Area

• Created strategy for the national Hospitality Center of Excellence (HCOE) within the Sponsorships organization. HCOE will provide consistent communication, purchasing, asset management, customer experience and.
• Conducted one on one interviews, analyzed hospitality asset usage and cost data to confirm areas for improved effectiveness and efficiency.
• Developed COE operating model that consolidates five disparate models into one.
• Created COE process flow to allow for greater collaboration across lines of business while reducing the number of touchpoints in the process.
• Discovered opportunity to significantly reduce time spent by 400 team members across the organization by moving administrative tasks to resources within the COE.

Greater Minneapolis-St. Paul Area

Led in-store (branch) advertising messaging strategy development in collaboration with critical business partners and stakeholders. Provides thought leadership to determine priorities, scope and timelines for initiatives.Directed the team responsible for creating and implementing multiple customer focused, store based campaigns designed to drive sales.

Minneapolis

Led virtual team of art directors, project managers, traffic managers, studio artists and production managers for end-to-end execution of customer focused retail marketing campaigns.Managed development of proprietary in branch video marketing messaging for Mellon Bank. One of the first banks to test in store video messaging.Developed and executed retail.

Greater Minneapolis-St. Paul Area

Led as Broadcast Traffic Manager for clients including Dairy Queen and Sandoz.

Ba

Education record