Mary Post Email & Phone Number

Freeport, Me, Us

Portland, Maine, Us

• Responsible for the conception, graphic design, implementation and results analysis of the company’s marketing, branding, website content, search performance, and customer communications.• Work with team leaders to develop communication strategies, message content, and message timing, that will support business objectives and overall company image. • Write copy and design product imagery for feature launches, emails, direct mail, sales team collateral, white papers, and website content.• Designer of interactive, direct marketing, digital media, sales promotions, and public relations strategies to increase brand awareness and in-bound traffic/leads. Responsible for database segmentation, copywriting, email production, deployment, and optimization.• Digital brand manager for all web and social media channels. Responsible for the execution of strategic paid and organic social media initiatives to expand brand awareness, and drive customer growth.• Manager of day-to-day social media engagement and writer of weekly “gardening tip” blog. (Social media channels include: Facebook, Instagram, Twitter, YouTube, Pinterest)

Moline, Il, Us

• Responsible for the conception, design, implementation and results analysis of the Credit Union’s marketing, branding, website content, social media, and member communications. Recognized for contributing to the credit union’s over 4% membership growth in both 2015 and 2016. • Designed and wrote all copy for a brand refresh that included a re-designed logo, tagline, website, account statements, marketing collateral, brochures and other published materials both printed and online.• Wrote copy and created imagery for all online and printed communication with members: Including newsletters, e-mail blasts, direct mail correspondence, social media posts, testimonials, web application announcements, website offers and notifications. (Social media channels included: Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram)• Redesigned all previously outsourced, printed and warehoused brochure/collateral materials and converted all files to electronic (pdf) resulting in a significant savings in warehouse/storage space, risks associated with expired/out-of date literature, and an annual savings of over $10,000 in printing expenses.• Directed a complete website re-design that drastically improved the user experience, visual appearance and page session durations. Established reports to measure online performance, page interest and overall effectiveness of the site.• Recipient of a National Marketing award for Digital Advertising: 2016 CUNA Diamond Award for my “Fearless- FEELess” credit card campaign.

• Drafted, developed and executed marketing plans and strategies across multiple product lines and market segments. Responsible for concept, copy, design and quality of print merchandising, sales promotions, digital and direct marketing programs. Managed all large-scale communications with customers from social media to billing messages.

New Gloucester, Me, Us

• Managed marketing strategies, promotions and products for residential market segment. Oversaw functions and personnel for the Reception, Collection and Customer Service departments for 4 offices and 4 states, with 20 reporting people.

Basking Ridge, Nj, Us

• Directly managed group of 25 Associates assisting customers and Verizon service representatives via inbound and outbound contacts. • Verizon Circle of Excellence Award Winner--August 1999• Quality Specialist conducting remote telephone observations on customer service representatives and consultants in the residential Sales and Service call-centers throughout the Verizon-Bell Atlantic Regions.• Assisted in the development of performance standards/guidelines for Customer Service Representatives to maintain adequate revenue and customer satisfaction levels.