Mary Rowland Email and Phone Number

As the Creative Manager, I was responsible for developing media solutions, strategies and implementation plans for national and international brands. Driving collaboration between Product and Marketing to develop detailed content and media strategies, my focus centered on creating immersive branded experiences to drive results and exceed client expectations. As an expert in all phases of the design process, my role included narrating and designing creative processes, strategies and media… Show more As the Creative Manager, I was responsible for developing media solutions, strategies and implementation plans for national and international brands. Driving collaboration between Product and Marketing to develop detailed content and media strategies, my focus centered on creating immersive branded experiences to drive results and exceed client expectations. As an expert in all phases of the design process, my role included narrating and designing creative processes, strategies and media solutions that generated new growth opportunities and increased Mood Media's brand perception in the marketplace. This entailed ROI modeling, business use case scenarios, content creation, curration and development, as well as, project budgeting, planning, training and implementation/optimization. Show less

Responsible for leading a team of designers with the development and implementation of comprehensive design solutions for public and private sector clients across the globe. Working directly with clients and a team of designers, engineers, and architects to conduct brand envisioning sessions, develop brand strategies, naming and identity concepts, messaging and market place positioning for cities, counties, regions, and residential communities and resorts. As Brand Manager, my role was integral… Show more Responsible for leading a team of designers with the development and implementation of comprehensive design solutions for public and private sector clients across the globe. Working directly with clients and a team of designers, engineers, and architects to conduct brand envisioning sessions, develop brand strategies, naming and identity concepts, messaging and market place positioning for cities, counties, regions, and residential communities and resorts. As Brand Manager, my role was integral to developing sustainable, meaningful brands and places that resonate in the hearts and minds of consumers. Show less

Working with regional, national and international accounts as the lead designer of communications and marketing to create brand value and meaning for a wide variety of retail focused brands. My involvements ranged from tracking consumer trends and cultural influences, to developing a series of brand positioning exercises, conducting branding workshops, providing creative direction, and implementing integrated design solutions.

From brand strategy to brand repositioning, I worked in a multi-disciplinary firm specializing in consumer focused services and retail store concepts. I worked closely with product, retail and multi-media designers creating unique and memorable retail experiences and applications including brand strategy, identity development, private-label packaging, interactive and environmental signage for clients whose projects reached national and international markets.

I was responsible for creating and managing a consistent brand image for retail applications including identity development, packaging design, interactive and environmental signage for some of the most recognizable brands in the country. Working in team environment to create brand focus and leverage positioning, my role ranged from ideation and visualization to implementation and vendor coordination.