Marya Hameed Email & Phone Number

Remote

Remote

(Remote)

• Led an initiative to successfully refine the delivery of data to our most prominent and revenue driven account using Confirmit
• Managed all end-to-end quantitative project level details for projects including qualitative aspects (TDIs, Pre-tests)
• Wrote a comprehensive SOP as a guide for new employees to help navigate the running of projects using the internal PM system
• Increased efficiency by creating excel driven templates to provide clients with project updates as well as complex quota setup details
• Contributed well to healthcare market research projects using my previous consumer research background
• Interacted with our panel of HCPs to resolve some of the major hurdles they had in taking our surveys

• Conduct secondary research to define market interests and understand market demand in regards to vacation itineraries
• Increased awareness by planning and designing marketing materials to attract new clients
• Conduct beta testing (Survey Monkey) to determine how to tailor marketing efforts and cost structure for itinerary packages

(Remote)

• Conducted meetings with clients assessing needs and identifying the appropriate solutions to meet needs
• Increased efficiency of quick turn entertainment work by employing savvy resource allocation, load balancing as well as detailed training on tedious tasks. Was able to reduce project setup time by 30%.
• Collaborated with clients to understand the vision for projects and work in conjunction with them to design survey instrument and sample plan to optimize product delivery
• Managed all end-to-end project level details (project setup, test links, test re-directs, send sample, fieldwork management, vendor management, data checks, quality checks on data deliverables) to ensure projects are.
• Coordinated and oversaw project support across internal teams to deliver the highest level of client satisfaction including collaboration with internal departments to bid and execute client requests
• Managed vendors to deliver based on project timelines and specifications. Ensured data delivered was of high quality by performing quality checks throughout the process

Greater Los Angeles Area

• Managed a staff of 4 to carry out all phases of key syndicated and proprietary research studies generating revenue of $4 million. Studies consistently delivered on-time, without error and within budget
• Led the redesign of 2 major syndicated studies to provide more actionable data by improving study questionnaire content, conducting in depth analysis and adding value to presentations
• Reduced study costs by 30% through automating processes, identifying bottlenecks, streamlining processes and leveraging outsourcing opportunities
• Managed client relationships by identifying objectives and delivering solutions to meet business needs
• Executed accurate project financials by creating study budgets, tracking current costs against benchmarks, evaluating/explaining variances, monitoring revenue and forecasting projected costs
• Successfully implemented a simulation tool from the design phase to creation. This tool allowed clients to assess the ROI linked to customer satisfaction improvements and generated $30,000 in additional revenue

• Managed staff in producing 3 syndicated projects through creating project strategies, managing timelines, designing questionnaires, creating sampling plans, data processing and report/presentation production
• Developed labor saving presentation tools allowing for fast, user-friendly customization of data as well as display of data easily transportable into PowerPoint
• Led deployment of E-Surveys for core studies increasing study value, providing deeper analysis and freeing real estate on questionnaires. These E-Surveys generated additional revenue of $40,000 each year
• Created study cost/revenue tracking documents measuring financial performance against stated goals
• Developed accurate resource planning to reduce employee burnout and increase productivity
• Created a universal automotive codebook through careful dissection of external vendor verbatim coding processes coupled with analyzing internal checks to create a common set of rules. This codebook cut costs by 20% and.

• Managed a team of 3 in producing projects using Online, Mail and street intercept methodologies
• Developed a process guide geared to set guidelines to help staff navigate through every phase of the project cycle, from sampling/questionnaire design, data processing/weighting and report development
• Improved the sample selection process by identifying bottlenecks, implementing macros and eliminating repetitive tasks, resulting in a 25% reduction of processing hours
• Provided junior associates with direction to improve overall value and efficiency of projects
• Successfully delivered numerous ad hoc projects working closely with clients to achieve optimum results
• Increased ad hoc project revenue by 73% by carefully monitoring previous years projects, identifying ongoing/future projects and corresponding with the account team to log revenue in salesforce.com

• Managed major tasks for 3 syndicated studies coordinating all specifications and corresponding between departments to ensure accurate understanding of project guidelines and on-time delivery of products
• Maintained full documentation of project steps and timelines in preparation for external ISO process audit
• Utilized new tools and techniques to streamline research processes and continuously improve efficiency
• Collaborated with manager to increase response rates of studies by evaluating current costs and researching a variety of incentive choices along with improving the look of reminder letters/postcards. As a result.
• Wrote an article for a customer service study highlighting the impact of free maintenance on satisfaction and future intended loyalty

• Managed a small syndicated study through all phases of study cycle ensuring accurate, on-time delivery of data and tracked study costs to stay within budget
• Ensured the validity of data at different checkpoints by implementing good checking techniques utilizing excel, mTAB and SPSS functionalities
• Supervised internal and external vendor activities including survey programming/data processor administration and graphics programming coordination
• Built client relationships by coordinating ad hoc projects including VIN matches, additional analysis or fusing together client internal survey information with internal syndicated study data
• Attended numerous client presentations to gauge client reception to our products, answer client inquiries and provide additional information if necessary

West Hills, CA

• Developed proposals incorporating client needs by analyzing project requirements and provided directed solutions within established timelines
• Key member in the design and development of websites and user interface, providing clear functionality flow charts and navigation elements to developers as well as clear and directed content writing
• Constructed and communicated project specifications to vendors, providing clear statements of work and ensuring accurate delivery of end products
• Conducted usability/quality assurance testing to ensure compliance with original client requirements and project specifications by creating test cases to ensure project functionalities meet user goals
• Produced marketing materials to promote company services and implemented campaigns which resulted in increased visibility and awareness

Bs, Business Administration Option: Marketing

Associate Of Science (A.S.), Accounting