Mary Gilbert (Kerford) Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Future Ready CMO is a community of leaders on a mission to help marketers become a force for change. We provide support events, resources, training, and research to help shape the future of our economy, our social structures, and our planet.

San Mateo, California, Us

Leading the B2B Buyer Experience revolution.

San Francisco, Ca, Us

I founded InfiniteEdge in 2020 with a mission to multiply the impact of marketing to grow the businesses of the future. My team of marketing masters, cultural gurus, and creative geniuses have recently proven the impact of our model for 1Password, P3 Health Systems, Tanium, Centrify, and MyEyeDoctor, Keeper Security, Folloze, Shop-Ware, and TerrainAI.We optimize your organization, teams, people, and programs to unlock the full potential of your marketing efforts, so you are ready to welcome change, stay nimble, and deliver greater value.Example engagements: Interim CMO + Enterprise Campaign Team, 1Password; Brand refresh and campaign development, Tanium; Digital ecosystem optimization and expansion, P3 Health Partners, ABX-driven GTM transformation for Folloze.

Baltimore, Maryland, Us

R2i was a pivotal role for rounding out my capacities as a digital and organizational transformation leader. My incredible team led the strategy and implementation of high-performing digital ecosystems for emerging, and established business across a wide variety of sectors including B2b technology, cybersecurity, healthcare, biotech, manufacturing, financial services, and education. My team was growth-oriented and we pursued leadership development and relational skills development to enable us to move quickly, find meaning in our work, and over-deliver on client needs. This community of designed-for-humans digital experts continues to inspire everyday.

Helping brands become customer centric from the inside-out. I develop organizational and engagement strategies that cultivate authentic sustainable institutional value and growth in this shifting economy. Conceived the paid TV industry’s first consumer engagement program for the launch of Intel’s first direct to consumer product (now Verizon OnCue). Led winning strategy for LG's global website redesign. Led consumer engagement strategy for Virgin Atlantic and Destination British Columbia. Create an optimization strategy for the employee wellness program of the world's largest retailer. Supported the optimization of Facebook's Global Product Marketing organization. Key thought and implementation leader for eBay's transformation from product-driven to customer-driven digital marketing organization worldwide.

Paris, Île-De-France, Fr

When eBay Enterprise was divested from eBay, I decided to stay and finish the fascinating work of marketing transformation at eBay Marketplaces, my client at eBay Enterprise. I was fortunate to connect with Caiman Consulting, a team of folks I'd worked alongside through my eBay Enterprise work. I was hired to lead a team of 20 Bay Area consultants to develop and deliver digital marketing strategies, platforms, and, programs for eBay and Facebook marketing organizations. eBay: Defined and implemented cross-functional social media operations including emerging social channels to continually evolve and optimize channel functions and performance. Team partnered with leading social media platforms like Facebook, Instagram, and Snapchat to test new avenues for ROI-driving social engagement and commerce. Led the design and development of one of the industry's first mass influencer marketing programs and platforms to drive scale and leverage from the growing pool of social media influencers. Facebook: Built a culture of effectiveness for product marketing organization in order to launch new products such as Facebook Search, and Marketplaces, and operationalize integrated functions across a global organization.

Us

Led global strategy team developing high performance eCommerce and retail engagement strategies for eBay’s F1000 clients. Applied Design Thinking, big-data, and customer journey mapping to create omni-channel strategies to help retail brands create leverage across their entire brand experience. •Developed a digital vision and 5-year roadmap for Ahold's consumer experience across all banner grocery stores including key strategies and KPIs for each channel as well as across channels.•Developed a comprehensive re-design of the Stubhub user experience that is now driving the site's transition from a purely transactional experience to a more end-to-end entertainment experience. •Led CRM strategy for eBay that drove more than $450M in annual bottom-line growth through mobile-first strategies, and leveraging key eCommerce behaviors to drive engagement of consumers in other channels such as email, social, and display. •Drove132% lift in KateSpade.com site traffic in 2015 by connecting best-in-class site features with search and social media strategy. KSNY is now #140 on Digital IQs list of genius brands.

New York, New York, Us

Developed data-driven communications operation for the West Coast adding a data analytics, and loyalty practice. Grew revenue by 25% in the first year from CRM and loyalty programs for key clients EA and HP. Published the white paper “The New World of Loyalty,” one of the first to signal the strategic shift in how consumers define brand loyalty and ways in which companies can lead.

This is where I cut my teeth in the SaaS start up world. I built a world class analysis-driven global marketing operation. Launched the company's first SaaS product, redesigned brand and web experience to drive customer relevance, demonstrated consistent quarter-over-quarter improvements in key areas such as web traffic, trial downloads, customer engagement on the website, and customers willing to rave about the brand. Delivered the highest revenue in the history of the company in Q4 '08.

New York, Ny, Us

Promoted to lead the CRM agency relationship for the Microsoft US Subsidiary with a P&L of $25MM in fee and $100MM media. Responsible for a team of 120 accountable for Microsoft US revenue targets across all market segments and five lines of business. Drove significant results for Microsoft including $500K in fee savings through campaign consolidation; 125% increase in CPEA scores, and 25% increase in lead yield through optimized search, digital, and new media techniques.

New York, Ny, Us

Promoted to build the planning and analysis capability to support McCann World group clients with a team of 30 planners, analysts, and data specialists. Created product portfolio and service offerings that delivered $8MM in incremental fee revenue in the first year. Won Microsoft analytics global business of $60MM annual fee.

New York, Ny, Us

Hired to help drive Microsoft's global transition from traditional marketing to digital powerhouse, one of the first major marketing operation transitions of our time. Rapidly transformed agency from a small project-based creative boutique to a full service agency capable of winning the global Microsoft business. Grew bottom line revenues by 60% and profits by 120% in the first year. Attracted $10MM in Microsoft revenue and led the launch of SharePoint, the highest performing B2B campaign in the history of Microsoft at that time.

Led business development for Wireworks West, a fermentation monitoring start up. Created opportunities with Genentech, Biomarin, GSK, and Novozymes that resulted in $3MM in software and services revenue. Generated four million consumer members for Driveway.com, one of the industry’s first online file storage companies.

Responsible for the development of the West Coast CRM practice leading relationship marketing, CRM, and loyalty program development and delivery for clients such as EA and HP.

Founding member managing over $25 million in revenue from clients such as 3Com, Sun, Sybase, Symantec, AOL, and Oracle. Built agency processes and procedures to support a team of 30+ members and $50million in revenue. Led dramatic sales growth for 3Com by introducing direct marketing and the industry’s first non-SPIFF retail incentive that was widely copied by competitors such as Intel, IBM, and HP. Launched Symantec’s first merchandising and channel partner education program to support the launch of the Norton Utilities and Anti-Virus products. Redesigned Symantec’s customer marketing strategy and database resulting in a 60% increase in upgrades and competitive side-grades within the first six months.

Redlands, Ca, Us

Fresh out of the music conservatory, possessing incredible typing, organizational and interpersonal skills, I decided to pursue a career in emerging tech. Little did I know, this tiny company (I was employ 103) would lead the world in GIS and dramatically change the way we navigate the world. My role in the company was small. I was in charge of coordinating registrations and logistics for the training center. This vantage point allowed me to learn how to navigate highly technical people, conversations, and materials and set me on my path through emerging tech.

Bmus, Music

Bmus, Music

Education record