- I handle all 6 brands: SALT, Parkers, Public, GRIND, Somewhere and Switch- Leading product launches. Coordinating between operations team and creative team to make sure an item is launched in a timely manner and up to standard.- Coordinate with the Creative Director and notice and observe trends to plan and strategize campaigns.- Direct campaigns from the initial stages of concept to language, music, social media and decor.- Coordinated, planned and executed multiple campaigns such as SALT winter, SALT Campsite, Parkers Picnic and EXPO 2021.- Developed and implemented a new Community Outreach Strategy. (including writing the SOPs and conducting the trainings.)- Planned activations for all brands. Ranging from fitness to kids activations to performances.- Developed a communication plan with traditional media outlets as well as members of the community with influence for PR purposes. When COVID-19 hit UAE, as an FnB company we had to adapt and adapt quick. - I lead the new phase of INDPT and onboarded all our brands on delivery platforms as well started a call centre to support the team and our clientele. - Onboarding the brands on delivery platforms included coordinating with finance and legal teams to finalize the contracts. - Phase two of on boarding required me to type SOP’s for operation teams as well as hold company wide training sessions.- My delivery model generated way more than expected and was commended by the managing directors.- Worked with: Deliveroo, Chatfood, Talabat and Zomato as well as logistics aggregators such as Quiqup, Jeebly and Lyve.

I always make time to follow my passion, ie photography. I have multiple personal project and few professional credits to my portfolio.

- Worked on accounts such as Splash, Home Centre and Fitness First- Designed the language as well as the general aesthetic for said accounts.- Scheduled campaigns and shoots for line Launches and promotions.- Coordinated with our in-house creative team to direct shoots and edits.

I was a member of my university's newspaper club and I was specifically in charge of writing content for our social media platforms and our e-paper.